Last week, California-based cannabis brand Cookies announced its expansion into Europe through a multiyear deal with InterCure (NASDAQ: INCR), an Israeli cannabis company. At the start of 2022, cannabis titan Cookies will open retail locations in Austria and the UK through this partnership.
“Cookies is one of the most internationally recognized brands in cannabis, and after our mutual success in Israel, it’s only obvious we further our expansion to Europe, providing the highest quality grade cannabis products.”
Alexander Rabinovitch, CEO of InterCure
Image via Cookies Instagram
Why the Partnership Between Cookies and Intercure Works
Firstly, with headquarters in Israel, InterCure is the leading and fastest-growing cannabis company outside of North America. Secondly, the new Cookies international partner is cultivating, manufacturing, and distributing medical cannabis Cookies products through its national pharmacy chain.
“As we focus on new territories, it’s vital our customers continue to count on the quality Cookies is known for, which is a value we share with our partners at InterCure.”
Parker Berling, President of Cookies
In early 2022, InterCure will establish the Cookies stores and medical cannabis pharmacies in Austria and the United Kingdom. Above all, InterCure can better serve the growing population of European medical cannabis patients as a result of the company’s licensed international supply chain.
The Sweet Success of the Cookies Brand
Berner and Jai founded the company in 2008 and in 2018 opened the official first retail store in Los Angeles. Subsequently, the Cookies brand has expanded to over 40 retail locations in 17 markets across 4 countries. As a result, Cookies remains the most globally recognized cannabis company in the world.
Certainly, Berner’s entrepreneurship and experience as a rapper combined with Jai’s work as a breeder/cultivator, set Cookies up for success. Their company focuses on the value of game-changing genetics and the power of the plat. Currently, Cookies offers 70 proprietary cannabis strains and over 2,000 unique products.
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