Undoubtedly, Mexican-Colombian artist, Sinego is bound to take over the world, and I’m about to tell you why. This multi-faceted individual has used his vocal, instrumental, and production talents all into one sole project called Alterego.
While this debut record released back in October, the kicker is that was only Part One. Part Two, which is called La Noche (The Night) is releasing in early 2024. To get excited for it, let’s get into the first half, El Dia (The Day).
Alterego’s Sound and Tempo
El Dia is a fusion of electronica and instruments like Spanish guitar and timbales that are ideal for daytime vibes. When given kudos on the balance of digital beats and instrumentals, Sinego states, “I think that’s the contrast I wanted to show in the full album between organic instruments and electronic beats. That was, like, the whole purpose […] it’s very guitar influenced and keyboard influenced, so yeah, I think I accomplished my goal.”
While on the topic of goals for the album, we discussed the calmness of this first half of Alterego. While mainstream dance music is typically heavier with at least 150-160 bpm, Alterego (La Dia) takes a much slower approach. This is not to say Sinego doesn’t love a good party vibe (we’ll get into that later). “…creating a space where people can feel other things with electronic music I think is important, and I think in the album you can hear that in the electronic part.”
Tropical house was once the mainstream with artists like Kygo using chill yet strong songs averaging at 100 bpm. This is something the Latin DJ feels will definitely always make a comeback.
Sinego’s Cultural Inspiration and Influences
Something I really enjoyed was Sinego’s homage to significant historical figures such as Ecuador’s Benjamín Carrión and Chilé’s Violet Parra. Carrión gained knowledge and worked around the world in not just Latin American but Europe as well. This is something Sinego can personally identify with.
“Violeta is actually a personal favorite track of mine from the album because of its heavier bass-centric foundation. Sinego even goes on to say he intentionally added that gritty texture to bring a darkness to “Violeta” because Violeta Parra is who he describes as “our own Kurt Cobain.” The dark bass was supplied by the Tambora drum, exemplifying Sinego’s mission of traditional instruments supplementing electronic tones. I can’t help but give mad props to someone who performs their craft passionately and makes it a point to pay respect to those that came before them.
In Sinego’s album, he offers the ultimate preview of the vibrancy of Latin America by featuring not only diverse instruments but artists as well. Said influences come from Peru, Ecuador, Colombia, Mexico, Argentina, Cuba, etc. There were several collaborations throughout the whole album. Though this involved a lot of traveling, it was more than worth it to have these cultures cohesively displayed.
Collaborations and Evolution From The Album
All this traveling was such an inspirational experience for the Latin American producer. “Kermesse does more loud tempo vibes, Pauza is more like afro-house, Pahua in Mexico is more like indie, Latin electronic beats,” says Sinego. “It was a big learning opportunity for me, and I think it was just like nice to learn from their different realities and genres, not only from the standpoint to learning how to produce low tempo but also learn how they live.”
On his musical voyage across Peru, Mexico, Colombia, Argentina, and beyond for this project, Sinego wanted to share it sonically and visually. He documented his travels as an extra gift for fans! With it, we’ll get the chance to catch a glimpse of the creative process. He soaked in regional sounds and folk music, collaborating with all these local talents to create something beautiful that celebrates Latin America’s rich diversity.
La Noche
What we can look forward to with Alterego (La Noche) is techno versions of all the tracks on El Dia. “It generates contrast, and I think like showcasing those rhythms from Latin America, those regional genres, it’s important to showcase them in a chill setting but also in a setting where people can have catharsis and kind of dance to them.” “Labios (La Noche)” is already available to stream, and if this is anything like the rest of the album’s second half, we’re in for a real treat.
Exciting Endeavors
It’s this multi-cultural exposure that has helped evolved Sinego’s sound and make it truly unique. In doing so, he continues to catch a significant amount of attention. For example, Diplo’s label, Higher Ground has signed Sinego on for two tracks, one of them being “Desconocidos.” In addition, Sinego has joined forces with Tomorrowland’s CORE Records to release even more music.
The Grammy Recording Academy even did a spotlight on Sinego, helping garner the attention EDM artists deserve in the industry. This is a strategic step towards adding even more categories at the Grammy Awards. Also, the versatile artist confirmed with us he will be performing at EDC this year! “It’s really exciting to take this sound internationally; tons of exciting things to kind of show what the sound of Latin America is.”
With how quickly Sinego’s career is progressing, clearly he and his team are hard at work to make a mark in the electronic soundscape. After experiencing the incredible production of Alterego and hearing his plans, we couldn’t be more stoked to see how he blazes the trail.
With all that said, let’s look forward to La Noche‘s release. In the meantime, I’ll leave you with Sinego’s closing remarks. “Close your eyes and go on a trip through Latin America. Enjoy it, and thanks so much for listening.”
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