Though celebrities have been creating cannabis lines and brands for years now, not many have been seen in medical markets. But, of course, we can leave it up to Trulieve, one of the largest medical multi-state operators, to start the trend. Trulieve is partnering with Khalifa Kush, Wiz Khalifa’s cannabis brand, to be the exclusive producer, processor, and retailer of the rapper’s branded products.
Trulieve x Khalifa Kush
Khalifa Kush products will be brought to the East Coast in various Trulieve dispensaries throughout Florida and eventually other markets also. These products will be available beginning this summer.
“We’re excited to partner with the undisputed leader in the Florida market,” said Wiz Khalifa. “Trulieve’s dedication to working with the community and creating an amazing customer experience perfectly lines up with our brand values, making them a great fit for our first expansion to the East Coast.”
Trulieve’s chief of marketing officer, Valda Coryat, said, “Trulieve is committed to delivering a broad selection of the highest-quality cannabis brands to better serve our patient communities. Khalifa Kush is a respected brand known for top-tier genetics among cannabis connoisseurs. We look forward to becoming the exclusive home of the brand’s premium products in Florida and eventually in other markets.”
Because of regulations in Florida, all legal cannabis must be grown in the state. Therefore, Khalifa Kush products that are sold in Florida will be grown in Florida by Trulieve. It is with high hopes that Trulieve translates Khalifa Kush’s highly respected West Coast quality to the East Coast.
About Trulieve
Trulieve is one of the leading cannabis multi-state operators in the US, with dispensaries in Florida, Connecticut, California, Arizona, Maryland, Massachusetts, Pennsylvania, and West Virginia. Trulieve has nearly 200 dispensaries across the country with 112 in Florida alone, making it the undeniable leader of the Sunshine State medical market. If you’re a frequent reader of RMR, you’ve likely seen the company’s name pop up previously in articles like, ‘Why Florida Cannabis Patients Hate Trulieve: CEO Involved in Stifling of MMJ Program,’ ‘Husband of Trulieve CEO to Serve 3 Years in Prison and Pay $1.25 Mil for Corruption,’ and ‘Trulieve Employees Arrested for Stealing $135k Worth of Marijuana from Distribution Facility.’
About Khalifa Kush
Khalifa Kush is the cannabis brand of global icon and award-winning artist Wiz Khalifa. The brand’s products were first commercialized in 2015 on the West Coast. Khalifa Kush products – including flower, pre-rolls, vapes, edibles, and concentrates – are now available in California, Nevada, Arizona, and Utah.
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