The Swedish megastore IKEA announced that they will be throwing their first ever virtual festival on Thursday, September 16th. If the pandemic taught us anything, it’s the importance of companies adapting to new times and keeping up with current trends. Though they’re a little late to the virtual festival wave, IKEA puts together a one-of-a-kind virtual festival experience that will surely draw in people worldwide.
With this festival, IKEA will be celebrating “the best of life at home.” IKEA Festival will feature artists, DJs, chefs, designers, and more talent coming at you from their own homes. Stages range from bedrooms to backyards, studios, kitchens, neighborhoods, and more. Attendees can experience over 100 unique homes and spaces across the world. It’s likely you’ll see some IKEA items making appearances throughout too!
Check out the full lineup for IKEA Festival
The festival is inspired by the IKEA vision to create a better everyday life for the many people.
IKEA via press release
IKEA Festival is free and open to any and everyone. Attendees will be able to visit different virtual rooms to experience a variety of entertainment and education. Not only can this festival be experienced from your home, but IKEA stores worldwide will also host parts of the festival. To catch it online and for more details, visit IKEA.com/festival.
IKEA Festival Rooms:
My Home Turf
Artists will be showing their home cities, neighborhoods, and communities while also treating you to a performance. Some artists you’ll find in this room include MØ, Kanis, Niki, and Masego.
Home Concerts
This is exactly what it sounds like, concerts from artists’ homes – the most intimate stage.
Home Cooking
Ever wonder what a professional chef’s kitchen looks like? Here’s your chance to experience a variety of kitchens while learning how to cook a variety of meals from around the world.
DJ Relay
The DJ Relay room features club sets straight from DJ’s own homes. You’ll find Kaytranada, ZULI, Loraine James, and more here.
Home Visits
There’s no doubt that we all live incredibly different. From the furniture we sit on, to the wall decorations, to even scents, everyone’s homes vary immensely. This room will give you a close look into strangers and well-known personalities’ homes.
IKEA Museum
Take a step back in time and “explore everything that has made and shaped IKEA: the good, the bad, the beautiful, and the ugly.”
IKEA News
Learn more about IKEA as a whole by meeting employees and collaborators around the world.
Home Makeovers
Looking to spruce up or organize your house? Head to this room for tips and ideas.
Shopping With…
“Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.”
Kitchen Talks
Looking for real talk, no BS? Kitchen Talks is a room where you can “join a conversation about the joys and frustrations that make up everyday life at home.”
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