The growth of the cannabis industry has created an extremely positive impact on the lives of consumers. Unfortunately, the unsustainable legislation, regulation, and taxation practices of local governments have made it increasingly difficult for small businesses to thrive. Because of this, when the Emerald Cup announced its expansion into the Southern California market, some feared that the competition would become yet another obstacle in the way of legacy small farmers. However, for 18 years the organization has honored outdoor farmers, and they don’t plan to stop now.
Now, the Emerald Cup is deepening its commitment to legacy farmers and sun-grown cannabis by launching their Small Farms Initiative.
“It was a tremendous source of validation to see so many small farmers in the spotlight at the Emerald Cup Awards ceremony.”
Tim Blake, founder of the Emerald Cup
Emerald Cup Small Farms Initiative
The Small Farms Initiative started in December of 2021; culminating in the world’s largest and most diverse cannabis competitions: the Hall of Flowers and the Emerald Cup.
The Cup partnered with cannabis advocacy organizations like the Origins Council, Mendocino Cannabis Alliance (MCA), and more. Together, they offered discounted entry fees to 21 farms. In addition, the Cup also offered complimentary entries to 10 small farms; several of which later went on to win awards. Without the initiative, these small farms would not have been able to participate. Through the initiative, Emerald Cup continues to advocate for regenerative, sustainable, sun-grown cannabis and the small farmers who grow it.
Advocacy for Small Farmers at Hall of Flowers
At this year’s Hall of Flowers, the Cup provided complimentary vending and competition opportunities to small cannabis farmers. Michael Katz, the Executive Director of the MCA and chairman of the initiative stated that, “Through the Small Farms Initiative, we hope to continue inspiring and developing more of these direct connections between small farmers and the people who care about their cannabis!”
Tim Blake, founder of the Emerald Cup, commented, “It was a tremendous source of validation to see so many small farmers in the spotlight at the Emerald Cup Awards ceremony, out at Hall of Flowers, and at the gathering at the private opening of The Woods, as well.” These events were the first, in what will hopefully be a series, of opportunities to uplift and support small farmers.
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