For the last two decades, The Frankie Boyer radio talk show has hosted many knowledgeable guests for conversations in business, cannabis, and health. Some of her guests include Dr. Deepak Chopra, Suzanne Somers, and Dr. OZ, among others. Frankie Boyer’s Cannabis Talk A to Z podcast recently featured Joey Brabo and Mitch Pfeifer, where they discussed cannabis marketing, the North American Weed Tour, and the future of Respect My Region.
“Our business is creating content, being in marketing support, and curating experiences around legal access to cannabis. We’re growing with the industry and that industry is growing.”
Mitch Pfeifer, CEO of Repect My Region
Continue reading to learn more about the radio show interview.
Joey & Mitch on Cannabis Talk A to Z
Cannabis has come a long way from just being a street drug to now a legal and growing industry. Those who come from the legacy markets have seen the changes in cannabis marketing and legislation over time. For instance, Joey Brabo & Mitch Pfeifer are OG’s in cannabis marketing and have been running Respect My Region for about 10 years. The publication has covered everything from cannabis strains to new store openings, and there has been no shortage of cannabis news to cover.
“Cannabis is being legalized around the globe. The conversation around whether it’s adult use or medicinal cannabis has literally exploded. Public perceptions have been tipped and I feel like there’s just so much more fuel to the fire. “
Mitch Pfeifer, CEO of Repect My Region
Cannabis Marketing
When asked about the questions that people typically want to know about cannabis, Mitch explained that it depends on market maturity. He said at first people like to try out new products but over time look for what the market considers to be the best.
“..But as soon as that market starts to mature, that patient starts to get acclimated to the plant. They immediately start shifting into, asking for the best. And we all know a question of what’s best or claiming something’s the best is super subjective. So, it’s great for people like us that put online content out there because there’s a lot of conversation and a lot of different opinions can come to the table and contribute to that conversation.”
Mitch Pfeifer, CEO of Respect My Region
Photo by Shelby Ireland via Unsplash
The North American Weed Tour
When asked about the future of Respect My Region, Joey and Mitch made an exclusive announcement; the North American Weed Tour was going international. After a full year running of the NAWT, their journey abroad will start.
“So, the North American Weed Tour was designed to expand us from the west coast and across North America. We did that by doing podcasts and by featuring guests in all these different regions and highlighting their success, highlighting their culture.”
Joey Brabo, COO of Respect My Region
Frankie Boyer’s Shows
From Monday to Friday, 11 AM to 12 AM, you can catch Frankie Boyer’s radio show where she digs deep into thought-provoking topics. Often on her show, guests can call in directly asking her questions.
Listen to the Cannabis A to Z Episode Here
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