Be$os is adding another format to its California vape lineup. The Los Angeles-founded Latino cannabis brand has introduced 1.25-gram 510 cartridges, expanding beyond its all-in-one devices as it builds relationships with more dispensaries across the state.
The cartridges debuted September 23 at Network Show in San Pedro ahead of their official October launch. The release includes 10 flavors and a Be$os-branded 510-thread battery, giving the company a new product offering alongside its existing vape business.
The launch arrives during a period of retail expansion. According to the company, Be$os increased its California footprint from 89 to 141 locations in less than three weeks following late September. That represents 52 additional locations and approximately 58% growth.
For a brand founded in 2024, the announcement marks a significant step in both distribution and product development.
Be$os Brings Its Flavor Identity to 510 Cartridges
The new Be$os cartridge collection includes Sueño Azul, Tres Leches, and Agua de Fresa among its 10 flavors. The names carry forward the brand’s emphasis on Latino culture, connecting its cannabis products with references familiar to the community it aims to serve.
That approach has been part of Be$os from the beginning. On the official Be$os website, the company describes its mission as working to destigmatize cannabis within the Hispanic-Latino community. Its product presentation places Spanish-language names and cultural references directly within the lineup.
Moving into cartridges gives Be$os another format through which to develop that identity. Customers who already recognize the brand’s all-in-one devices now have a cartridge option, while retailers have an additional category to consider for their menus.
The company also introduced a branded 510-thread battery with the release. Customers should confirm cartridge compatibility and follow the hardware instructions when choosing a battery.
“Network Show, those two days, were truly special,” Pou said in the company’s announcement. “For the first time in my life, I felt an overwhelming sense of pride in myself, our team, and everything we had worked toward up until then.”
Pou also pointed to the conversations surrounding the launch.
“What meant the most to me was connecting with real people, sharing our purpose and seeing firsthand that what we’re building not only resonates with others, but is missing in the industry.”
California Expansion Includes Seven Catalyst Locations
Be$os says its first production run of the new cartridges sold out through wholesale orders from existing accounts and newly established retail partners. Among the new partners is Catalyst Cannabis. According to the announcement, Be$os products will be available at seven Catalyst locations in Southern California.
The company’s broader expansion to 141 California retail locations gives the brand more opportunities to reach customers through local dispensaries. Product selection and inventory will vary by store, so shoppers should check individual menus for cartridge availability.
The October 20 Be$os announcement identifies the cartridge launch and new retail relationships as connected parts of the company’s next stage.
Be$os describes its audience as Latino cannabis consumers ready to move beyond longstanding stigmas and misconceptions. The brand expresses that focus through its language, flavor names, and community messaging. Names such as Tres Leches and Agua de Fresa bring recognizable cultural references into the product collection without requiring customers to search for that connection in a company biography.
The cartridge launch gives that approach more shelf space.
For readers following Respect My Region’s cannabis coverage, Be$os offers a developing story about a Los Angeles brand building its business around a clearly identified community. Its latest announcement combines that cultural foundation with measurable company-reported growth: more retail accounts, another hardware format, and initial wholesale orders.
The next chapter will unfold through those stores and the customers discovering the products there.
The immediate focus is getting the new cartridges into California retail channels while supporting the accounts added during the expansion.
“This launch represents a new chapter for Be$os,” Pou said. “We’re entering a stage where everything we’ve been building is finally coming together.”
He also connected the milestone to the company’s beginnings.
“When you come from very little, moments like these are very precious. They remind you of how far you’ve come and how much more there is to learn.”
With its 1.25-gram 510 cartridges entering the market, Be$os is giving California customers another way to explore the brand. The launch builds on its all-in-one vape foundation while keeping its Latino identity at the center of the business.
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For adults 21 and older. Purchase cannabis only from licensed retailers where permitted. Cannabis can impair judgment and coordination; do not drive after use. Keep products away from children and pets.
