According to a 2022 survey conducted by the Kaiser Family Foundation and CNN, one-third of respondents could not get the mental health services they need. This unmet demand highlights the critical need for innovative solutions like DROWN (Haus Mix). The song, produced by the nonprofit 501(c)(3) UNITE Initiative, is a movement for positive social change.
Though nonprofits aren’t usually linked to connecting influential figures, music, and corporate brands to create lasting economic opportunities, the Atlanta-based UNITE Initiative is changing that with its mission to fund community mental health resources.
“By harnessing the influence and impact of Millennials and Gen-Z, we strive to establish lasting sources of community funding and drive positive social change within our Unite Impact Communities worldwide.” – Suliman Chillis, Executive Director of Unite Initiative Corporation
The initiative to UNITE creativity and mental health
Impacting 13 communities across the United States, UNITE harnesses the power of creative industries like music and film to shed light on critical issues affecting communities nationwide. By leveraging the arts, Millennials and Gen-Z are empowered to drive sustainable revenue that fuels community funding.
One shining example of UNITE’s innovative approach is the DROWN (Haus Mix) project, a remix produced by Through The Static. This reimagined track, featuring Storm Ford, Jaylon Ashaun, and Joyce Mabhena, was recorded at the legendary Stankonia Studio and distributed by Roc Nation’s independent distribution company.
By infusing this project with both talent and purpose, the song invites listeners to transform pain into joy, encouraging them to dance away stress and find peace of mind through music.
The song transforms pain into joy, offering listeners an opportunity to dance away stress and find peace of mind. Every play helps provide vital mental health resources.
“By streaming “DROWN (Haus Mix),” listeners contribute to the campaign, helping provide free mental health resources to those in need.” – Suliman Chillis, Executive Director of Unite Initiative Corporation
Community Empowerment Through Music and Innovation
You can help make a difference by simply pressing play.
It’s a direct contribution to the future of community mental health. The success of UNITE’s model raises important questions about scalability and replication in other sectors. As creative industries continue to intersect with social causes, the potential grows for similar initiatives to address a wide range of community challenges, from education to economic development.
“DROWN (Haus Mix)” transforms the emotional depth of the original track into a high-energy
dance anthem, symbolizing the journey from hardship to happiness, grief to gratitude.” – Suliman Chillis, Executive Director of Unite Initiative Corporation
But UNITE’s vision goes beyond just one song. Their commitment encompasses a broad spectrum of community issues such as mental health, food cultivation, mentorship, and more. In line with this holistic approach, UNITE is excited to pair the release of Mind Of The City, a docu-series dedicated to amplifying mental health awareness and advocacy across each of our impact cities, with their ongoing initiatives.
Through its musical endeavors, UNITE is committed to addressing a wide range of community issues, including mental health, food cultivation, mentorship, community beautification, arts in education, homelessness, financial literacy, and environmental sustainability. To further amplify mental health awareness and advocacy, we will release Mind Of The City, a docu-series highlighting the state of mental health in each of our impact cities. Be sure to check out Heart Of The City as well.
This strategy is reflective of a larger trend in social entrepreneurship where creative industries serve as powerful agents for change. As UNITE’s model continues to gain traction, its scalability and potential for replication in other sectors present a compelling case for art being central to community development.
Every Stream Has Major Impact
In alignment with our mission to create lasting change, all revenue from streaming, publishing, apparel, and events tied to this campaign will fund programs offering free mental health services to 486,000 residents in 13 major U.S. cities. Be a part of this powerful movement. Stream the remix, “DROWN (Haus Mix),” from Unite The Album, spread the word, and stand with us as we bring vital mental health resources to those who need them most. Together, we will make a real difference.
As UNITE continues to bridge the gap between creativity and social impact, it exemplifies a new model of philanthropy—one that is not only sustainable but scalable. The future of social change may well depend on such innovative approaches, where every stream, share, and note of music plays a part in building a better world.
For more information about “DROWN (Haus Mix),” upcoming events, and the Unite The Album campaign, visit Unite Initiative Corp.
