Programmatic ads are revolutionizing cannabis marketing, placing brands in front of the right eyes at the perfect moment. In a recent three-month campaign, a Mind Right dispensary recorded 1.5 million impressions and generated a 600% return on ad spend. These results are not just numbers; they demonstrate that programmatic ads convert curiosity into loyalty and interest into substantial growth.
What if you could reach cannabis customers the instant they’re ready to buy?
Seedless Media has helped clients generate over $51,416,634+ in programmatic display revenue.
Digital advertising empowers dispensaries to connect with customers who are already enthusiastic about cannabis, reducing wasted ad spend. Imagine ads appearing for users right when they are searching for their next favorite strain just 5 miles away. Geo-targeting boosts click-through rates, turning online browsers into loyal in-store visitors. With a rise in online sales and more foot traffic, businesses thrive at the moments that matter most.
Navigating Advertising Challenges
Cannabis advertising presents unique challenges, with platforms like Google, Facebook, and Instagram limiting access to dispensaries. Compliance issues are the top concern for the majority of dispensary owners, creating barriers between them and their customers. However, overcoming these challenges unlocks a path to the audience through channels like SMS, email, and cannabis-focused networks. Success means standing out where others struggle.
Seedless Media navigates advertising restrictions by leveraging compliant channels, achieving results that others cannot. Even with the restrictions, potential customers engage them meaningfully. For Seedless Media, programmatic ads are powerful tool for cannabis brands that can help them experience unparalleled growth.
How Seedless Media Drives Results
Seedless Media’s data-driven strategies enhance programmatic ad performance by utilizing precise customer data. Using customer insights, they analyze purchase history and browsing behavior which increase ad engagement among high-value customer segments, boosting conversion rates.
Educational content can be used as ad campaigns featuring terpene profiles or strain information can lead educated customers, who are more likely to make repeat purchases.
With numerous compliant campaigns executed without any regulatory violations, Seedless Media’s strategies keep ads running smoothly and effectively in a highly regulated market.They specialized in targeted offers such as time-sensitive promotions, such as “Buy One Get One Free” deals which can increase click-through rates, contribute to an increase in sales.
Proven Success with Targeted Programmatic Campaigns
Seedless Media’s targeted campaigns deliver results that redefine success. Our client Urban Flavours Delivery Service achieved 740,000+i impressions, leading to $194,300 in 3 months, and 290,000 pageviews. 3.4M Impressions served for and +9000 Ad Clicks were achieved by our client CannaAid.
Cannabis consumers crave information and trust before making a purchase, with a lot of them preferring to research before they buy. Seedless Media’s programmatic campaigns not only meet this need but satisfy it.
By providing details without making claims, clients have seen a surge in engagement. When it is time to act, time-sensitive offers spark a spike in same-day sales, turning curiosity into commitment and clicks into cash.
The Benefits of Digital Advertising
Partnering with Seedless Media delivers measurable improvements that enhance profitability because of higher customer engagement due to personalized and educational ads creating deeper customer connections, resulting in higher click-through rates.
Most clients see an increase in sales with targeted promotions, which has led clients to achieve a rise in repeat purchases, resulting in sustained revenue growth. Which also results in improved customer retention, cutting acquisition costs and increasing customer lifetime value.
Executing Successful Campaigns
The process begins with a detailed analysis of customer data, including purchase history, browsing patterns, and geographic location, to identify distinct buying behaviors. This allows for segmenting the audience into specific groups, such as frequent buyers, occasional users, and first-time customers, enabling highly targeted campaigns.
Segmented campaigns have higher conversion rates compared to non-segmented ones.
The work does not stop at launch; Seedless Media continually monitors key performance indicators like click-through rates and cost per acquisition, making data-driven adjustments in real-time. These optimization efforts have led to an increase in ROI, maximizing the advertising budget.
Navigating the maze of cannabis advertising is no easy task, but Seedless Media serves as a trusted guide, clearing the path to success. The company does not just simplify the process; it transforms it, using compliance expertise and data-driven strategies to deliver results that truly matter.
The campaigns do not just reach the right audience; they ignite growth, driving a surge in sales and a lift in customer retention. Partnering with Seedless Media means watching revenue climb and customer relationships deepen, one meaningful interaction at a time.
Reach out to Seedless Media today to see how our data-driven approach can elevate your cannabis business to the next level.
