For the past two months, everyone on TikTok has been saying, “my money don’t jiggle jiggle; it folds.” This was taken from an interview and turned into a less than a two-minute song mixed in with autotune. The “song” is technically by Duke & Jones and Louis Theroux, but Louis is the only one singing/rapping. It seems that Duke & Jones are just the people who autotuned him in this clip, and he is hardly even singing/rapping in this clip from an interview.
Surprisingly, there are six writers in this short “song,” including the legendary Neil Diamond. This rap includes musical elements of the beloved “Red, Red Wine,” written and performed by Neil Diamond. The lyrics are so different, and also there is one verse in the entire song with the chorus…that’s it, and then it closes. So, this “unique” viral track has everyone talking and a bit bewildered.
The Viral TikTok Trend
Even though it can hardly be considered a song, it is number three on Spotify Viral and has 18 million streams so far! In addition, the official audio on TikTok has over 6.1 million videos, with the most viral video by @blondebrunettehead having over 121 million views. This seems to be a dance trend but has other incorporations of using this viral audio on TikTok.
It is fascinating that this isn’t even that difficult of a dance, and almost anyone can participate. Believe me…even I can do it! It seems as if the song appears to be doing better now than when the audio first was released.
Also, in my article about why hit songs are getting shorter, I referenced that those songs are becoming successful in less than three minutes. This is another example of a viral trending topic of a repetitive song. TikTokers take one part of the song, usually the chorus, and create a massive trend out of that one part. Genius!
It also seems that many rappers are taking part in this “my money don’t jiggle jiggle” trend and adding their lyrics to the song. It is such a funny, viral song that so many people have decided to jump on this bandwagon. If you did not know, there is an original video to this rap besides the interview and Louis goes more in-depth with his rap. Several rappers are reacting to his rap and they too are creating various versions.
Conclusion
This entire trend suggests that perhaps anyone can go viral on TikTok. This awkward interview becomes a viral autotuned song that has become such a craze on social media, and it has a broad appeal to everyone AND is funny to boot. Only time will tell if this song becomes more extensive than just on social media and streaming platforms. It is such a short song and is hardly rap to be considered a song. But, it’s on Spotify, so it must be? Right?
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