Following the growth of the cannabis industry, craft soda company Jones Soda has unveiled their newest brand, Mary Jones. A play on words of “Mary Jane,” a colloquial term for marijuana, Mary Jones’ products will include cannabis-infused sodas, gummies, and syrup tinctures.
What is Jones Soda?
Jones Soda is a publicly-traded craft soda company out of Seattle, Washington. A small player in the soda business, Jones Soda has to compete with the likes of Coca-Cola and PepsiCo. Still, even with such massive competition, they have created a following with their interesting flavors and recognizable branding. Additionally, their smaller size allows for bolder choices to be made in the ever-evolving soda industry.
Image via foodbusinessnews.net
How the Soda Industry is Changing
The American soda industry has been experiencing many changes in recent years. The explosive popularity of White Claw Hard Seltzer in 2016 sparked many beer and soda companies to enter the hard seltzer market. As a result, Coca-Cola, PepsiCo, Budweiser, Coors, Boston Beer, and many more have come out with hard seltzer off-shoots to compete in the growing market.
This trend has translated to companies producing alcoholic variants of existing sodas. For example, PepsiCo has released a Hard Mountain Dew variant to their popular Mountain Dew soda. Therefore, it’s clear that alcoholic seltzers and beverages are a bustling market for soda companies, so what is Jones Soda doing differently? They are eyeing another rapidly growing market.
The cannabis industry has been valued at roughly $4 billion. However, this value will only grow as more states and companies accept the use of cannabis within their practices. Jones Soda is taking their brand and breaking into the cannabis industry with THC-infused beverages and candies under the moniker Mary Jones.
The Mary Jones Debut
Jones Soda plans to debut Mary Jones on April 1st, launching in dispensaries across California. The launch will include four different product lines.
- 12-ounce bottles infused with 10mg of THC
- 16-ounce cans of soda infused with 100mg of THC
- 1000mg syrup tincture intended to be mixed with other drinks or foods
- Jones Soda bottle gummies infused with 5mg of THC, sold in packs of 20 gummies
Image via ucarecdn.com
Jones Soda hopes to break into the market through California, which already has a bustling cannabis industry. Through that, they plan to expand to other states with legal cannabis laws, extending their reach and growth as a brand.
A concern they faced was the similarity between brands. Above all, it’s important to keep unsuspecting consumers safe. Therefore, Mary Jones is taking multiple steps to do just that. Bohb Blair, Chief Brand Officer at Mary Jones, stated in a Yahoo Finance interview how they plan to keep consumers safe.
“For us, ‘Mary Jones’ isn’t just a cute nod at one of the most famous colloquialisms in the cannabis culture, but it really is a distinct way to say what this product is in comparison to our mainline products.”
Bohb Blair, Chief Brand Officer at Mary Jones
As the stigma surrounding cannabis use diminishes, more companies will surely enter the market with their own products. Until then, Mary Jones is taking steps to become a recognizable cannabis beverage brand all across the nation.
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