We all know Instagram has been playing catch-up in the video editing game for a while now. With TikTok dominating the short-form content scene, Instagram has been scrambling to provide creators with the tools they need to stay competitive. Enter Edits, Instagram’s latest venture into the world of mobile-first video production. While the app won’t officially drop until March 13, 2025, early impressions suggest that Edits will be another solid option for creators looking to up their video game—without needing to dive deep into third-party editing software.
Advanced Tools for Next-Level Content
Instagram has clearly taken notes from its competitors—specifically TikTok’s popular CapCut app—and is rolling out Edits as a direct competitor. The first big selling point is advanced camera controls. Creators will be able to shoot videos with customizable settings for resolution, frame rate, and dynamic range—something that’s been a barrier for mobile filmmakers up until now. We’re talking pro-level features that rival those of larger editing software, all in the palm of your hand. Add to that AI-powered animations, green screen effects, and video overlays, and you’ve got an app that’s putting creative freedom front and center.
Audio That Speaks Volumes
But it’s not all about the visuals. Instagram has made sure that Edits delivers when it comes to sound, too. Audio enhancement is a big part of this update, allowing users to reduce background noise, improve voice clarity, and fine-tune the audio for a more professional finish. This is something Instagram has needed for a long time, as creators often struggle to get clean audio from their mobile devices. If you’re making Reels or videos in noisy environments, Edits could be the solution you’ve been looking for.
Captions, Filters, and Customization
We’ve all seen those videos with auto-generated captions that are practically unreadable, but Instagram’s Edits app is stepping it up with automatic captions that you can easily customize for better readability and flair. Throw in a wide range of video filters, fonts, and stickers, and you’ve got an editing suite that’s perfect for both pros and casual creators alike.
And if you’re the type of person who has more drafts than posted content, no worries—Edits has got you covered with an easy-to-use draft management system that allows you to organize your projects and come back to them later.
Data-Driven Creativity
What truly sets Edits apart, though, is the performance insights it provides. Creators can now track how their videos are performing with a live dashboard that shows engagement metrics, breakdowns for followers versus non-followers, and more. If you’re serious about building an audience, this is invaluable information that can help you tweak your content and strategy for maximum reach.
It’s clear that Instagram is positioning Edits as a one-stop-shop for video creation, from shooting to editing to analyzing your content’s performance. Whether you’re a seasoned pro or just getting started, the app’s features have something for everyone.
While the app isn’t fully polished yet and Instagram has admitted it’s still a work in progress, the potential is clear. Instagram’s Edits app could prove to be the next big thing for creators who are looking for a comprehensive, mobile-first solution for their video editing needs. In a world where TikTok and its editing app, CapCut, are growing more dominant, Instagram has decided to seriously challenge its rival.
