Dunkin’ Donuts has partnered with pop sensation Sabrina Carpenter to launch “Sabrina’s Brown Sugar Shakin’ Espresso,” a limited-time iced beverage that blends espresso, brown sugar, and oat milk. This collaboration is part of Dunkin’ Donuts’ strategy to attract a younger, trend-savvy audience by aligning with contemporary music culture.
The promotional campaign, titled “Shake That Ess’,” features a playful video ad where Carpenter shakes the espresso drink, capturing the energetic vibe of her music. This campaign was developed in collaboration with Artists Equity, a production company founded by Ben Affleck and Matt Damon.
In addition to the new beverage, Dunkin’ has introduced a $5 meal deal, which includes two Wake-Up Wrap sandwiches and a medium hot or iced coffee, aiming to provide value to customers amid rising inflation.
This collaboration reflects a growing trend of brands partnering with music artists to create culturally relevant marketing campaigns that resonate with younger demographics. By tapping into Carpenter’s fan base and the popularity of her music, Dunkin’ aims to enhance its brand appeal and drive sales in a competitive market.
Sabrina Carpenter x Dunkin’ Donuts
