Global superstar Bad Bunny continues to expand his cultural reach beyond music, announcing a new partnership between Rimas Sports and iHeartMedia that will bring original podcasts hosted by Latino athletes to the My Cultura Podcast Network. The deal marks a new step in Bad Bunny’s growing involvement in sports, media, and storytelling centered around Latino identity and experience.
The first podcast under the agreement is scheduled to debut in early 2026 and will feature Ronald Acuña Jr., the Atlanta Braves outfielder and 2025 MLB Comeback Player of the Year. The show is expected to blend sports conversation with personal storytelling, focusing on culture, family, and the experiences that shape Latino athletes both on and off the field.
Rimas Sports Continues to Expand Its Vision
Rimas Sports, co founded by Bad Bunny alongside Rimas Entertainment executives Noah Assad and Jonathan Miranda, launched in 2023 with a mission centered on elevating Latin American athletes and building media platforms around their stories. The partnership with iHeartMedia reflects that goal, expanding the agency’s presence into long form audio content designed to reach audiences beyond traditional sports coverage.
Rather than focusing solely on competition and performance, the upcoming podcasts aim to highlight the personal journeys behind the athletes. The approach aligns with the broader vision of My Cultura, which was created to amplify Latino voices and stories across entertainment, culture, and community.
A Platform That Connects Sports and Culture
According to statements surrounding the announcement, the Ronald Acuña Jr. podcast will emphasize authenticity and connection. The goal is to create conversations that feel personal and accessible, offering listeners insight into the realities of life as a Latino athlete while celebrating shared cultural experiences.
Executives involved in the project have emphasized that sports within Latino communities extend beyond the field, reflecting heritage, identity, and collective experience. The podcast format allows those stories to unfold in a way that traditional media often cannot capture.
Momentum Following a Historic Year
The announcement arrives during a significant moment in Bad Bunny’s career. The artist recently made history at the 2026 Grammy Awards as the first Spanish language artist to win Album of the Year for Debí Tirar Más Fotos. He is also set to headline the Super Bowl LX halftime show, further reinforcing his influence across music, sports, and global entertainment.
By expanding into podcasting through Rimas Sports, Bad Bunny continues to position himself as more than an artist, moving into roles that shape how culture is shared and documented.
My Cultura’s Growing Audio Network
The My Cultura Podcast Network launched in 2021 in collaboration with Enrique Santos and has since grown into a major platform for Latino storytelling. The network currently hosts more than sixty shows spanning entertainment, news, and cultural commentary, with contributors including Wilmer Valderrama and Eva Longoria.
Through distribution by iHeartPodcasts, the new partnership places Rimas Sports alongside major sports and entertainment podcast networks, signaling a broader investment in Latino voices within audio media.
With the first show set to launch in early 2026, the collaboration between Bad Bunny, Rimas Sports, and iHeartMedia represents another expansion of Latino representation across mainstream platforms, bringing athlete driven storytelling to a global audience.
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