While our world has been going digital for some time now, the pandemic surely sped things up. During the bulk of the quarantine, event company Insomniac hosted dozens of virtual music festivals. Likewise, different video games, such as Fortnite, also put on virtual music-related events. Now, Insomniac is bringing their virtual experience, which is typically on Twitch, to a new platform: Roblox.
EDC Las Vegas x Roblox
This year’s EDC Las Vegas, also known as Electric Daisy Carnival, is expanding beyond the Las Vegas Motor Speedway. On October 22-25, a seemingly parallel universe will open up on Roblox for fans to explore. The virtual world will feature over 50 artists streaming their sets from EDCLV.
This marks the first music festival to ever be held in the Roblox metaverse. Moreover, this virtual experience is in partnership with Wonder Works Studio.
“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac. Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world.”
Pasqualle Rotella, Founder and CEO of Insomniac
While EDC Las Vegas begins on Friday, October 23rd, the World Party space opens today, October 20th. Thursday the 22nd marks the first event with a virtual pre-show starting at 4:00pm PT.
EDC Roblox Experience Features A-List DJs
Artists featured in the EDC Las Vegas Roblox world include: Alison Wonderland, Zedd, Kaskade, Slander b2b said the sky, Louis the Child, Loud Luxury, DJ Snake, Rezz, Alan Walker, Phantoms, Wax Motiff, and more.
Furthermore, the artists will be interacting with the attendees. This will be through jumping around, server hopping, meet-and-greets, and more inside the World Party experience.
“We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”
Jon Vlassopulos, Vice President and Global Head of Music for Roblox
