MXXN (pronounced ‘moon’) released their first cannabis-infused, alcohol-free spirits this past week. MXXN’s taste mimics the alcoholic flavors and cocktail structure, but with cannabis as the focus instead of alcohol. MXXN’s purpose is to deliver a seasonable and easy-to-control high. MXXN is available in 750mL bottles with 100mg of THC per bottle. The beverage is meant to be enjoyed as a 1:1 to spirit replacement in popular cocktails. They are intended for those who enjoy cannabis and want an alternative to alcoholic beverages.
MXXN Flavors And Ingredients
MXXN products come in three flavors: London Dry, Jalisco Agave, and Kentucky Oak. They are the industry’s first 1:1 non-alcoholic replacements for tequila, bourbon, and gin, respectively.
London Dry is a complex gin replacement with notes of chamomile, rose, coriander, black pepper, lemon, and hints of cucumber and melon. Jalisco Agave is a spicy tequila replacement with hints of green agave, a sweet background with honey and a floral depth, finished with lime zest and a strong and sensible burn. Kentucky Oak is a whiskey replacement, with American Oak flavors and notes of caramel, vanilla, and maple. The expectation is 15-30 minutes to feel the effects while drinking the beverages.
Image via MXXN
Darnell Smith, the founder of MXXN aims to promote and evolve cocktail culture with cannabis-infused non-alcoholic spirits. He intends to sell his products to cannabis connoisseurs and consumers who are looking for an alternative to alcohol. Over the last 15 years, Smith has worked with many different spirit companies to enhance his products. He has worked with Bicardi, Pernod-Ricard, and Diageo beverage companies. Smith collaborated with these companies to perfect his beverages and leverage product innovation and commercialization in his products.
Expectations for MXXN Products
MXXN’s mission is to create a new cocktail culture for cannabis and non-alcoholic beverages that resonate with the current times. Alcohol consumers have cut down on their usage immensely due to the COVID-19 pandemic. This is due to an increase in desire for a healthier lifestyle. A recent report and statistics from Headset show that among Gen Z, alcohol consumption is 20% less than Millenials at the same age. 64% of Gen Z-ers are expected to lower alcohol intake with age. The U.S. cannabis beverages market grew from $67.8 million in 2019 to $85.2 million in 2020. The market is planning to increase by 20% in 2021.
Where To Find MXXN Products
The company is offering delivery options via their website and will also be available at select retail stores throughout Northern and Southern California. The three beverages will be sold at retail for $79.99 and are available in 750mL bottles with 100mg of THC per bottle. The standard 1.5 oz pour will contain 6mg of THC per serving, with the microdose option at 0.5 oz for 2mg of THC per serving.
The company is also donating a portion of the proceeds from sales to organizations working to pass federal cannabis reform and repair the disproportionate harm faced by low-income, Latinx and Black communities.
