After dropping his latest single “WIN” a few weeks ago, Jay Rock has released the visuals to the song that features appearances from TDE labelmates Kendrick Lamar, SZA, and Ab-Soul. Ahead of his new album titled Redemption which will be officially released in June, the thrilling yet flashy manner of his new video for “WIN” amplifies the message of himself and his team winning the entire summer.
Immediately from the beginning, the video opens with people wearing TDE jerseys playing the trumpet, with fire shooting from the background. As Jay Rock approaches closer to the camera, Kendrick Lamar tends to meander with different gestures as he adds his ad-libs within Jay Rock’s verses. Throughout the entire video, Jay Rock and Kendrick Lamar appear to do many different activities together, which strangely includes duck hunting at one point.
The video for “WIN” is impressive to say this least, as it offers many different angles and perspectives to the song which showcases a multitude of personalities from both Jay Rock and the entire TDE team. What is refreshing is they don’t take themselves too seriously, as this video conveys good vibes and happiness within their accomplishments.