There’s something about the sound of wheels hitting that waxed floor — the echo, the music, the rhythm. For Atlanta, that sound is history. And in true East Atlanta fashion, J.I.D just turned that nostalgia into a masterpiece. The Dreamville lyricist dropped the official video for “Sk8,” one of the standouts off his critically acclaimed album God Does Like Ugly. Directed by Maya Table, the video glides through some of Atlanta’s most legendary roller rinks — Golden Glide and Cascade — places that raised generations of families, DJs, and future stars. It’s more than a music video; it’s a living piece of Atlanta culture.
ATL Energy On Full Display
“Sk8” feels alive — that perfect mix of style, sweat, and swagger that defines the city’s roller rink scene. From the moment the video opens, the camera floats through the rink like it’s on skates itself — the colors, the lights, the motion, everything moving in rhythm with J.I.D’s flow.
The guest list alone is Atlanta royalty. Ciara and EARTHGANG slide through alongside Jermaine Dupri, Kilo Ali, Bijan Robinson, Baby Kia, Key!, Swavay, Ben Reilly, Jasper, KP the Great, Queen Flip, and NuFace. Every cameo feels intentional — a reminder that Atlanta’s music and movement scenes have always been connected through community.
And of course, J.I.D’s presence is magnetic. The confidence is effortless. You can tell this isn’t just a video shoot — it’s home.
Watch the full video here: https://www.youtube.com/watch?v=qb-MVzNoscM
A Tribute To The Rink That Raised A City
Atlanta’s roller rinks have always been more than places to skate. They’re safe spaces, dance floors, and creative incubators. Golden Glide and Cascade, in particular, are part of the city’s cultural DNA. For decades, they’ve shaped the sound of the South — DJs breaking new records, dancers creating styles, and local artists finding their voice under disco lights.
J.I.D and Maya Table knew exactly what they were doing by bringing it back there. “Sk8” taps into that legacy — celebrating the people and the movement that turned Atlanta into a global hub for music and style. You can feel the love, the nostalgia, and the pride in every shot.
‘God Does Like Ugly’ Is A Cinematic Experience
“Sk8” isn’t just a visual win — it’s part of a bigger creative wave surrounding J.I.D’s new album, God Does Like Ugly. The 15-track project is loaded with all-star features: Clipse, Ciara, Ty Dolla $ign, Don Toliver, Vince Staples, Jessie Reyez, Westside Gunn, 6lack, Mereba, EARTHGANG, and Baby Kia. It’s arguably his most complete and polished work to date.
Critics and fans have called it one of the best rap albums of the year — not because of hype, but because of how fully J.I.D steps into his skin. He’s introspective, sharp, funny, and brutally honest — often within the same verse. The production is cinematic, the transitions are clean, and the writing feels like an artist at total peace with his purpose.
Listen here: https://JID.lnk.to/GodDoesLikeUgly
From East Atlanta To The World
Born and raised in East Atlanta, J.I.D has always been about balance — technical precision and real-life vulnerability. He first caught people’s attention back in 2015 with DiCaprio, before linking with J. Cole and Dreamville to drop The Never Story and DiCaprio 2, both of which helped cement him as one of hip-hop’s sharpest pens.
Then came The Forever Story in 2022 — a modern classic. Songs like “Surround Sound” with 21 Savage and Baby Tate showed off his range, racking up billions of streams and proving his ability to cut through every algorithm out there.
Now, with God Does Like Ugly, he’s operating at an elite level — the kind of consistency that gets your name mentioned next to the greats. The sound is refined but still gritty. You can tell he’s grown — both as a writer and as a man.
The God Does Like World Tour Is Next
The God Does Like World Tour kicks off next week in Virginia Beach, marking the biggest headline tour of J.I.D’s career. Four continents. Packed arenas. A setlist that blends old cuts with new energy.
If you’ve ever seen him live, you already know what’s coming — unmatched breath control, raw passion, and that ability to turn any venue into a mosh pit one minute and a church service the next. Fans across the globe are about to witness an artist in his prime.
Why “Sk8” Hits Different
What makes “Sk8” special is how personal it feels. It’s not about fame or flexing — it’s about roots. J.I.D doesn’t just represent Atlanta; he uplifts it. He’s showing love to the city that made him, to the culture that raised him, and to the people who keep it moving.
“Sk8” is Atlanta — joy, motion, rhythm, community, and soul. It’s also proof that J.I.D doesn’t just make records — he makes statements.
🎥 Watch the “Sk8” music video: https://www.youtube.com/watch?v=qb-MVzNoscM
🎧 Stream God Does Like Ugly: https://JID.lnk.to/GodDoesLikeUgly
🌐 More J.I.D: www.jidsv.com
