Cannabis and hip-hop are inseparable. Wizard Trees are once again taking that synergy to the next level at this year’s Rolling Loud music festival on December 13-15. Their booth will be a hotspot that marries the best cannabis and hip-hop music culture. With their strain lineup on full display and star-studded appearances from hip-hop stars Rich the Kid and The Alchemist, Wizard Trees delivers an experience that is equal parts education and entertainment.
Attendees can explore strain showcases featuring Wizard Trees’ renowned lineup, including RS11, Zoap, Dark Matter, Blackmagic, Limelight, and New Yorker. These strains have earned the brand a cult following. Staff will be on hand to dive deep into the science and art behind each strain, explaining terpene profiles, flavor notes, and the meticulous cultivation process that makes Wizard Trees stand out in a crowded industry.
Of course, no booth takeover is complete without exclusive drops, and Wizard Trees is bringing some drip. Limited-edition merch featuring Alchemist and Rich the Kid will have fans scrambling to snag a tee.
Day 2: The Alchemist Sets the Vibe
The Alchemist, a true legend in the game, takes over the Wizard Trees booth. Known for crafting beats for the likes of Freddie Gibbs, Griselda, and Action Bronson, The Alchemist brings a sophisticated, soulful energy. His presence brings a sense of musical authority and artistry that underscored Wizard Trees’ commitment to quality and creativity.
Fans will be treated to an intimate DJ set featuring deep cuts, exclusive beats, and a vibe-heavy playlist that feels tailor-made for a smoke session. There will be a limited-edition Wizard Trees x Alchemist T-shirt available (200 shirts per size). Alchemist will hang out with the fans after the show to sign autographs and take photos.
Day 3: Rich the Kid Takes Over
The energy was undeniable when Rich the Kid arrived for his day-long takeover. Known for his hits like “Plug Walk” and “New Freezer,” Rich brought an infectious energy that turned the booth into a full-on party. Rich will also have a limited edition collab shirt with Wizard Trees. Make sure to get there early to grab a shirt and meet Rich as he chops it up with the fans at the festival.
Wizard Trees: Setting a Standard
What sets Wizard Trees apart isn’t just the star power or sleek visuals—it’s authenticity. The activation will celebrate cannabis as a lifestyle and cultural movement, not just a product to push. Festivalgoers will leave with more than a free sticker or a selfie—they leave with a deeper understanding of what it means to respect the craft.
From strain showcases to real conversations about cannabis culture, Wizard Trees used Rolling Loud as a platform to show why they’re not just another brand—they’re leaders in the space.
Rolling Loud has always been a hub for cultural movements, and Wizard Trees made sure cannabis culture had a seat at the table. By blending top-shelf cannabis, hip-hop royalty, and a commitment to authenticity, they created a blueprint so brands can elevate their presence at major events.
