TKO Group Holdings, the company that operates both WWE and UFC, just announced a major new partnership with DoorDash. The delivery giant is now the official on demand delivery partner across two of the biggest combat sports entertainment brands in the world. The deal gives DoorDash a presence across WWE programming and UFC broadcasts along with integrations at live events and inside digital campaigns.
It is part of TKO’s push to expand partnerships that tap into younger fans and the culture surrounding sports entertainment. WWE and UFC reach more than one billion fans worldwide.
Almost half of that audience is between eighteen and thirty four years old which places both brands in one of the most valuable demographics for lifestyle partners. According to TKO the fan base is also close to an even male and female split with forty percent of viewers identifying as women, which is a big reason major companies continue to invest in these properties.
TKO and DoorDash Bet Big With WWU and UFC Partnership
DoorDash will appear on select WWE shows and pay per views along with UFC fight nights and major cards. The partnership also opens the door for original content that features fighters and superstars in campaigns that connect food and fight culture. Expect to see talent driven storytelling, behind the scenes moments and digital activations that highlight what fighters eat during camp and what celebrities and athletes are ordering during big events.
The move fits WWE and UFC perfectly because both brands have expanded far past the ring and the Octagon. Fans watch the events but they also follow the lifestyle surrounding the athletes, the cities hosting the shows and the overall experience of fight week. DoorDash gives TKO another way to tie food, convenience and live entertainment together which is where sports culture continues to trend.
For DoorDash the partnership delivers global reach. WWE and UFC programming stretches across two hundred countries which immediately puts the brand in front of casual fans, hardcore fight fans and crossover audiences. The company has already built campaigns around music festivals, local events and nightlife, so stepping into combat sports is a natural next move.
This deal also sets up deeper integrations during pay per views, fight nights and RAW or SmackDown broadcasts. Fans should expect limited time promos, influencer and athlete collabs, backstage meal conversations and themed campaigns that connect the delivery experience to the energy of live sports. DoorDash has never been shy about leaning into culture and this partnership places them in the center of one of the biggest entertainment ecosystems in the world.
This is another sign of where sports, entertainment and lifestyle content continues to blend. Fans want more than the match. They want food culture, travel, behind the scenes energy and ways to interact with the brands that shape the experience. That makes this partnership a win for TKO and a big moment for DoorDash as they tap into a massive global audience.
We will be watching to see how this shows up during the next run of major WWE and UFC events. With TKO pushing digital storytelling and DoorDash investing in branded experiences, this partnership is built for moments that bring fans closer to the action while tapping into daily lifestyle habits.
More updates coming as the activations roll out. Subscribe to the official RespectMyRegion.com newsletter for more updates!
