Newly launched Colorado-born, Verizon-powered mobile carrier Visible is pulling out all the stops and handing out bags to music’s hottest. Live from Golden, Colorado the Red Rocks Unpaused concert series took place the first three days of September. From Megan Thee Stallion and Lil’ Baby to Phoebe Bridgers and Brett Young – the show went on. The stars took to Red Rocks Amphitheater to deliver virtual concerts for fans.
Lil’ Baby performs live from Red Rocks | Image Source: Visible on Vimeo
The campaign to promote the new wireless carrier has been quite the event. Bridging the gap between entertainment and technology, the show is highly interactive. The series hands viewers control over aspects of the high-tech production. The concerts can host up to 175 attendees, but Visible’s choice to keep the Red Rocks Ampitheater empty was for safety.
“We wanted to build a concept that didn’t have (the audience) as a factor, because (audiences) are very contingent on not only the latest laws but the level of comfort people would have seeing a show,” said Kirstie Rivard, head of Experiential at Visible. “With large-scale events like this you want certainty, and those were unknowns, so we just removed that uncertainty altogether.”
To stream the full concert series including today’s final headliners, head over to VisibleXRedRocks.com.
