If your passion is cannabis there is a place in the cannabis industry for you. It’s about finding your niche and seizing it. From printing and packaging solutions to fine dining and connoisseur cannabis curation. If you can imagine it, there is probably a need for it; the professional cannabis opportunities today are plentiful. The advantages of 2019 are tremendous and the green rush is in full swing! As Mark Twain said, “During the gold rush, it’s a good time to be in the pick and shovel business.”
What Is Your Pick & Shovel?
Cannabis today is so exciting! Legalization may have come with its fumbles but that comes with any emerging industry. It is so exciting that entrepreneurship is trendy and so is cannabis. I for one am so excited to see engaged, informed, passionate people with an opportunity to work in an industry they have always dreamed of.
I am not talking about growing cannabis and being the next licensed producer or building a dispensary from the ground up. But all the outlying opportunities that come with an emerging industry ripe for disruption.
I’m talking about ancillary businesses. Ancillary businesses provide service to larger businesses. Being directly involved in the cannabis industry does not mean you ever have to see, touch or smell cannabis.
A great example of an ancillary business is security. Armaplex is a business in California that provides muscle and technological security for cannabis companies. It was f
A good friend of mine, Mario Fabbri, told me on my podcast, “If you can figure out something you are passionate about and something you are good at and combine those skills to add value for people, there is nothing stopping you… but time.”
What Is Your Passion?
Cannabis is not a get rich quick scheme. For the 99% of the population wanting to get into the cannabis industry and not doing it, the only barrier to entry is not believing in yourself, laziness and patience.
Find something you like and something you are good at combine those skills to add value for people and be patient. How true those words are.
“If you can figure out something you are passionate about and something you are good at and combine those skills to add value for people, there is nothing stopping you… but time.”
Mario Fabbri
The next great cannabis idea just takes a thinker and a believer. I promise you that the next great idea is not growing better cannabis. Think harder there is a place here for everyone.
Pro tip – Are you trying to get into the industry? Have a great idea and are struggling? So is everyone else. What can set you apart is sharing your trials and tribulations through a blog on social media. Creating a personal brand in cannabis is massive and the number one way to guarantee your idea becomes a success is by building a strong social media following.
All of the statements made in this piece apply to every industry. Cannabis is only one example. If you are trying to be a real estate agent or rapper you can find value in understanding that there is a niche market for everything. What are you passionate about? What are your skills? How can you combine those to make a living where you are happy everyday?
Check out how I am building my ancillary businesses by following me on Instagram @TheCannabisSomm
