Last year Mike Tyson founded his own cannabis brand called Tyson 2.0 that has now earned $9 million in funding in a Series A round, led by JW Asset Management. In a short period of time, his company has gained huge success in the cannabis industry. Launching in a multitude of states selling products such as flower and edibles, it has quickly become a sought-after product by consumers. In one year alone, Tyson 2.0 has sold over 4,000 pounds of cannabis flower. After his legendary boxing career, Mike Tyson’s bold expansion into the cannabis industry is proving to be successful over time.
Mike Tyson Talks About His Cannabis Company Tyson 2.0
Tyson 2.0 has expanded very quickly. In 2021, he launched his brand in Colorado, one of the many states that joins a growing list where’s he’s able to sell his products. His products are even available to consumers in Canada as well. Customers can find a variety of products with Tyson 2.0; anything from flower, pre-rolls, to edibles can be found in the lineup. Perhaps one of the most infamous products is the Mike Tyson edible gummy called Mike Bites. They reference his legendary 1997 fight against Evander Holyfield with an actual edible ear that’s missing a little chunk.
Mike Tyson ‘Mike Bites’ Edible Ears
One of the biggest obstacles for Tyson 2.0 is the demand for the actual product. Co-founder Chad Bronstein shared more details stating, “There’s a lot of demand, so I feel like we’re going to have enough demand for the next three to four years, and we’ll do drops. It’s something that we’re very proud of. It shows that having the team and good leadership and good execution brings valued products to the market.”
Between the multiple strains of flower in eighths and pre-rolls, to the famous Mike Tyson edible ears, there’s a little bit of something for every cannabis consumer.
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