Lil Baby’s latest album, WHAM (Who Harder Than Me), dropped on January 3, 2025, marking his fourth studio release and the culmination of his “Hard” series. The project features collaborations with industry heavyweights like Young Thug, Future, GloRilla, Rylo Rodriguez, Rod Wave, Travis Scott, and 21 Savage, with production credits including ATL Jacob, London on da Track, Southside, and Wheezy.
The album opens with “Intro,” where Lil Baby reflects on his journey from street hustler to rap superstar, setting a contemplative tone. Tracks like “F U 2x” and “Stiff Gang” showcase his signature rapid-fire flow and knack for catchy hooks, though some critics argue that the lyrical content treads familiar ground. “Dum, Dumb, and Dumber” stands out, featuring Young Thug’s first verse since his release from incarceration, alongside Future, adding a layer of significance to the track.
However, the album has faced criticism for its perceived lack of innovation. Some reviewers note that while Lil Baby’s technical skills remain sharp, the thematic elements feel repetitive, lacking the depth and introspection that could elevate the project. Collaborations with artists like GloRilla on “Redbone” inject fresh energy, yet Lil Baby’s performances on these tracks are seen as less compelling.
In summary, WHAM reinforces Lil Baby’s status as a consistent hitmaker within the trap genre but stops short of showcasing significant artistic growth. The album delivers the high-energy tracks fans expect but doesn’t venture into new creative territories, leaving listeners anticipating a more evolved sound in future projects.