On March 18 and 19, Hall of Flowers returned to the Ventura County Fairgrounds and once again brought together cannabis brands, retail buyers, operators, and industry leaders for two days of product launches, showcases, panels, and deal-making. From the moment doors opened, the energy stayed consistent, not overly chaotic, not forced, just steady movement across the floor with people tapping in booth to booth, taking meetings, reconnecting, and building new relationships.
We were very active both days and ended up locking in 15 interviews and connecting with a wide range of brands that are all approaching the space differently. Most everyone is pushing toward the same goal of building something profitable and scalable, a brand that truly lasts in a market that continues to evolve quickly.
Hall of Flowers Ventura Reflects Cannabis in 2026
Walking through Hall of Flowers always gives a clear look at the full scope of the industry, and this year felt no different. Cultivators showcasing dialed in flower and new genetics, brands pushing prerolls, concentrates, edibles, beverages, and topicals that reflect how wide the category has become. We saw our very first ever 5x infused preroll and some very impressive packaging from the homies over at Wham!, a brand that works with widely-known rapper and recording artist, Lil Baby.
At the same time, hardware companies were introducing updated vaporization tech and packaging solutions, while service providers held space as well, the kind of companies working behind the scenes, helping brands stay compliant, scale properly, and move more efficiently in a competitive environment. One of our favorite groups that is a regular Hall of Flowers exhibitor is Treez.io. Their team was exhibiting alongside Dispensify and helped educate our team and countless retailers about how to leverage kiosks as a visual aid for customers on dispensary showroom floors. We have a great interview with them coming for you guys to learn more.
Alongside Treez, we also saw established California names holding their ground and showing consistency. Groups like Oakfruitland, Errl Hill, 3Bros, High 90s, while newer brands like Betty Jane and Pretty Dope stepped in, bringing fresh ideas, new energy, and products that immediately caught attention across the floor.
Buyers and Brands: Getting Deals Locked In
Retail buyers were locked in throughout the event, not just walking the floor but taking time at booths, asking questions, understanding products, and thinking through how each brand fits into their shelves and their customer base. People used to complain about there not being enough time to see everyone, get samples, eat food, etc, and now there is just enough booths and activity and time to get everything accomplished.
Those face to face conversations between real dispensary owners and buyers, and their brand partners, is exactly what continues to separate Hall of Flowers from other events
It is not just about showing product, it is about explaining it, standing behind it, and making sure the people responsible for purchasing decisions understand exactly what they are bringing into their stores.
Imagine setting up 8 meetings in one day, or over two days, and then having to travel 2-5 hours to see the dispensaries. Hall of Flowers brings the dispensaries to this event, and tons of them end up doing actual business placing real orders. With this year’s event running just a month out from 420, this was the perfect time to land a new account for the holiday, or squeeze in a mini order before they order big for the month of April.
Where Business Actually Happens
For many operators, Hall of Flowers is one of the few places where relationships actually begin and continue to build long after the event wraps. We conducted all these interviews for our sponsor Canna Brand Solutions and the goal of course was to bridge the gap and connect people, but also to create really strong content that stands the test of time.
The connections made across these two days often turn into distribution opportunities, long term partnerships, and collaborations that shape how brands grow within California and beyond.
Buyers leave with clarity about which products make sense for their shelves and which brands are building with intention.
Brands leave with feedback, new contacts, and a stronger understanding of where they stand in a competitive market. The groups who rock with us end up getting promoted on social media and mentioned to our retail guests on our podcasts.
That level of clear value is hard to find.
And it is a big reason why Hall of Flowers continues to hold its position as one of the most trusted B2B gatherings in cannabis.
It is not about packing a room for the sake of numbers, it is about putting the right people in the same space and letting real work happen naturally.
Beyond the deals and meetings, there is still a strong sense of community that carries through the entire event.
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