Entering its seventh year, the Hall of Flowers is poised to elevate the cannabis industry once again with its much-anticipated business-to-business (B2B) event. Taking place at the iconic Ventura County Fairgrounds on March 19-20, this premier gathering will bring together thousands of cannabis industry leaders for two action-packed days of networking, product exploration, and innovation.
Known as the ultimate hub for discovering the latest and greatest in cannabis, Hall of Flowers consistently draws influential stakeholders from across the country. Retail buyers, brand representatives, and cannabis enthusiasts converge to sample the top flowers, edibles, concentrates, and topicals that define California’s market. With over 1,000 retail buyers expected from across the state—and leading out-of-state operators joining the mix—this year’s event promises to be a hotspot for collaboration, expansion, and business growth.
Exciting Additions for 2025
This year, Hall of Flowers is shaking things up with cutting-edge features and initiatives designed to reflect the evolving cannabis landscape. From fostering interstate collaboration to showcasing breakthrough technology, these new additions are set to redefine the trade show experience.
Blueprint: Pioneering a Future of Collaboration
For the first time, Hall of Flowers will introduce Blueprint, a visionary new section dedicated to connecting California’s thriving cannabis market with licensed operators from other states. As cannabis markets mature across the U.S., opportunities for cross-state partnerships are emerging as a driving force in the industry.
Blueprint will act as a bridge, enabling attendees to explore groundbreaking collaborations and witness firsthand the technological advancements revolutionizing cannabis cultivation, production, and distribution. Expect to see the future of cannabis unfold as innovators and entrepreneurs unveil products and systems designed to push the industry forward.
AXIS Executive Lounge: Elevating Networking to the Next Level
Business deals often begin with meaningful conversations, and Hall of Flowers will create the perfect setting for those interactions with the introduction of the AXIS Club Executive Lounge. This exclusive meeting space is tailored for high-level networking, providing a private and sophisticated environment for decision-makers to connect, strategize, and lay the groundwork for future partnerships.
Located within the heart of the event, the lounge is a sanctuary for executives to escape the bustling trade show floor while maintaining access to the industry’s most influential figures. Whether you’re discussing a product launch, seeking funding, or exploring joint ventures, the AXIS Executive Lounge is where cannabis leaders will converge to make things happen.
The Industry Standard Newsletter: Keeping You in the Know
Knowledge is power, and staying ahead in the fast-paced cannabis world requires constant access to the latest insights. That’s why Hall of Flowers is expanding its reach with The Industry Standard, an influential newsletter designed to inform and inspire cannabis professionals. Packed with dynamic content, this weekly publication will spotlight emerging trends, innovative brands, and the latest industry developments, ensuring readers stay on the cutting edge of cannabis culture and commerce.
A Storied History of Innovation and Influence
Since its inception in 2018, Hall of Flowers has carved out a reputation as the cannabis industry’s gold standard for trade shows. The inaugural event in Santa Rosa set the tone for what has become a must-attend gathering for brands, buyers, and innovators. Over the years, the event has expanded to other iconic locations, including Palm Springs, Ventura, Toronto, and Las Vegas, solidifying its position as the cannabis community’s premier B2B platform.
This year, Hall of Flowers continues to break barriers. Following the success of its “festival day” in Santa Rosa—a first-time public event that allowed cannabis consumers to join the action—the event is taking bold steps to broaden its appeal. By creating a space where B2B connections thrive while maintaining touchpoints for public engagement, Hall of Flowers reflects the dynamic nature of the industry itself.
Why Hall of Flowers Matters
Hall of Flowers has consistently attracted top-tier talent and notable personalities, making it a magnet for industry buzz. Past speakers and attendees have included household names like Seth Rogen, Wiz Khalifa, Tiffany Haddish, Chelsea Handler, and Kevin Garnett, along with visionaries such as Gary Vaynerchuk, Bobby Hundreds, and Kevin Smith. These influential voices lend credibility and excitement to an event that continues to redefine the cannabis space.
Hall of Flowers isn’t just another trade show—it’s a catalyst for growth, innovation, and connection in a rapidly evolving industry. Here’s why it remains a cornerstone of the cannabis community:
- Unmatched Access to the Best in Cannabis The event gathers California’s top-tier products, from premium flower and cutting-edge concentrates to groundbreaking edibles and wellness solutions. Retail buyers gain invaluable opportunities to discover brands poised to make waves in the marketplace.
- A Platform for Meaningful Connections From the AXIS Executive Lounge to impromptu conversations on the trade show floor, Hall of Flowers creates a space where collaborations flourish. Whether you’re a retailer, producer, or ancillary service provider, the event offers unparalleled networking opportunities.
- Showcasing the Future of Cannabis With initiatives like Blueprint and a spotlight on emerging technology, Hall of Flowers remains at the forefront of industry innovation. Attendees can expect to see the tools, systems, and ideas shaping the cannabis world’s next chapter.
- Celebrating the Culture More than just a business event, Hall of Flowers embraces the cultural significance of cannabis. From the notable personalities in attendance to the vibrant atmosphere of the trade show, the event serves as a reminder of the community that drives the industry forward.
Don’t Miss Hall of Flowers 2025
As the cannabis industry continues to grow, Hall of Flowers offers an essential touchpoint for staying ahead of the curve. With its innovative new features, top-notch exhibitors, and a proven track record of success, the 2024 event is set to be the most impactful yet.
Whether you’re a retailer looking for the next big brand, a licensed operator exploring new markets, or a curious industry professional eager to connect, Hall of Flowers promises to deliver value at every turn. Mark your calendar for March 19-20 and get ready to experience cannabis like never before at the Ventura County Fairgrounds.
