Gatorade is launching an exclusive, limited-edition collection featuring uniquely branded items with DJ Khaled’s influence.
The collection includes personal items such as a personalized Gx Bottle, a branded towel, and a Jordan Brand hoodie sweatshirt, marking the launch of Gatorade iD. This membership platform marks a groundbreaking phase in Gatorade’s digital transformation.
The Gatorade x DJ Khaled collection highlights the iconic “We The Best” logo and DJ Khaled’s legendary music influence, integrating them into Gatorade’s signature products. Khaled is known as a Miami Heat superfan but is helping reinvent the company’s 57-year history.
“We The Best” at Innovation
PepsiCo generated more than $86 billion in net revenue in 2022, and they are hoping to increase their profit margin with the collaboration. Using Gatorade iD, users can upload their team logo, use one of 30 preloaded mascots, and select from over ten colors and patterns to create their personalized bottle.
DJ Khaled was chosen for the collaboration with Gatorade for several compelling reasons, all reflecting his significant influence on both the music industry and broader pop culture.
Since childhood, DJ Khaled has dreamed of working with the iconic brand, feeling motivated, victorious, and blessed by the opportunity. The launch is scheduled right before the Super Bowl.
Gatorade Gx Bottle
DJ Khaled is synonymous with energy, success, and positivity, qualities that align closely with Gatorade’s brand identity. The world famouse producer is synonymous with energy, success, and positivity, qualities that align closely with Gatorade’s brand identity, and he often embodies and promotes these same values through his music and public persona.
The bottle showcases a distinctive design that celebrates the vibrant energy of DJ Khaled’s hometown, Miami, FL. The bottle prominently features DJ Khaled’s signature “We The Best” branding, making it a unique collector’s item symbol of aspiration and excellence. It sports a gator-skin grip texture, adding a tactile, premium feel, and also improves handling during physical activities.
The bottle’s contoured shape is designed for easy holding and use, showcasing thoughtful ergonomics that complement its striking aesthetics. Equipped with a high-flow valve, the bottle ensures quick and easy hydration. As always, it caters to the needs of athletes and active individuals. They only produced 1500 units.
Gatorade Towel
The collaboration naturally extends this ethos into the product designs. Said designs likely incorporate vibrant colors and motivational messages that echo DJ Khaled’s energetic and positive outlook.
The goal for the iconic Gatorade towel is to bring DJ Khaled’s unique “We the Best” energy. This towel, often used on the sidelines by professional athletes, represents Gatorade’s sports heritage with DJ Khaled’s motivational brand.
Jordan Brand Hoodie
DJ Khaled is famous for his engaging personality and ability to connect with people. The hoodie merges the iconic identities of Gatorade, We The Best (DJ Khaled’s music label), and Jordan Brand. They describe it as a fleece pullover hoodie crafted from heavyweight French terry.
The hoodie proudly displays the “We The Best” and Gatorade bolt logos, symbolizing the collaboration’s fusion of music, sports, and lifestyle. It offers comfort, warmth, and durability.
Future of Gatorade iD
DJ Khaled enjoys widespread popularity and has a massive following on social media platforms. Gatorade will be leaning into data, athlete insights, and digital innovations, offering the company an invaluable opportunity to tap into a broader audience, extending beyond traditional athletes to music fans and younger demographics who admire DJ Khaled’s work and lifestyle. His influence is reflected in product designs, such as modern aesthetics, streetwear influences, and the integration of DJ Khaled’s iconic phrases and logos like “We The Best.”
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