In 2011, the inaugural issue of DOPE Magazine was handed out to HEMPFEST attendees with the slogan “FREE DOPE.” What began that day led to the growth of a media empire whose ethos is Defending Our Plant Everywhere.
Co-founder Dave Tran reminisces on the festival by saying, “The first DOPE Magazine was handed out at HEMPFEST almost eight years ago. I owe a lot to HEMPFEST for shaping the way I looked at cannabis and celebrate cannabis, and it’s an honor to throw one of our largest events at HEMPFEST… We are very excited to be a part of it.”
The DOPE Cup is well respected for its transparent and technical judging process. DOPE Magazine’s co-founder and the chief creative officer will bring his eye for detail to create a truly unique experience for both HEMPFEST and DOPE Cup attendees.
The DOPE Cup, produced by DOPE Magazine, continues to elevate its name through a highly transparent and technical judging process. “DOPE works exclusively with the Trichome Institute as its official judges to bring their expertise and science-based judging platform to the DOPE Cup,” said James Zachodni, co-founder of DOPE Magazine.
This year’s DOPE Cup, dubbed DOPE Land, will be nestled within the grounds of HEMPFEST. Over 100,000 attendees are expected at the event.
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DOPE Land will be open to the public during the entirety of HEMPFEST weekend. It will include entertainment along with the DOPE Cup awards ceremony on Saturday evening.
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