Doechii’s latest release, “Denial is a River” features classic sitcom nostalgia, star-studded cameos, and an online livestream dubbed “Denial is A Stream,” the three-time GRAMMY® nominee continues to redefine how music and storytelling collide.
The official music video for “Denial is a River”, directed by Carlos Acosta and James Mackel, pays homage to the iconic sitcom Family Matters. The high-energy visuals feature Doechii and a cast of familiar faces reimagining a sitcom family’s ups and downs, complete with the show’s memorable title sequence and theme song, “As Days Go By.”
A Sitcom-Inspired Video with All-Star Cameos
The video is packed with cameos from some of the hottest names in music and entertainment, including Zack Fox, ScHoolboy Q, Rickey Thompson, Teezo Touchdown, Earl Sweatshirt, SiR, Baby Tate, and DJ Miss Milan. This unexpected blend of humor and star power not only underscores Doechii’s creative range but also her influence across multiple entertainment spheres.
Fans first got a taste of the video’s vibe with a teaser that mirrored the Family Matters intro. The teaser went viral, drawing reactions from stars like SZA, GloRilla, Hayley Williams, and Willow Smith. Alongside the main video, Doechii released several skits that amplified the comedic energy, including “Doechii Slaps Brad Pitt” and “LA ROSA DE DOECHII.” Comedy Central even jumped in on the fun with “Can I Hit That,” featuring ScHoolboy Q.
Alligator Bites Never Heal: The Mixtape That Keeps Delivering
“Denial is a River” is one of the standout tracks from Doechii’s critically acclaimed mixtape, Alligator Bites Never Heal. The project earned her three GRAMMY nominations: Best Rap Album, Best Rap Performance (for “NISSAN ALTIMA”), and Best New Artist. The mixtape not only topped Rolling Stone’s list of “The 20 Best Hip-Hop Albums of 2024” but also secured a spot in their overall “Best Albums of 2024” list.
Critics from NPR, Paste, Consequence of Sound, Stereogum, and UPROXX have unanimously praised the mixtape as a groundbreaking body of work. Its combination of raw lyricism, experimental production, and genre-defying storytelling cemented Doechii’s place as one of the most innovative voices in music today.
A Year of Unstoppable Momentum
Doechii wrapped up 2024 with the sold-out Alligator Bites Never Heal The Tour, which took her across the U.S., Europe, and the UK. She capped off the year with high-profile performances, including a Tiny Desk Concert for NPR Music and an electrifying set on The Late Show with Stephen Colbert. Her performance of DENIAL IS A RIVER during the GRAMMY Museum’s special discussion of her mixtape earned a standing ovation, with Killer Mike introducing her as “an artist who is the present, the future, and who’s going to change music forever.”
Her efforts haven’t gone unnoticed—she received the Hip-Hop Disrupter award at Variety’s eighth annual Hitmakers celebration and continues to climb the charts, with “Denial is a River” breaking into the top 100 on U.S. Spotify.
