When you think about the beauty and wellness industry, it’s hard not to notice the sheer number of brands promising transformation. But every so often, one stands apart not because of flashy marketing or hype, but because of authenticity, purpose, and a relentless focus on community. That’s where LumiBloom, a BIPOC-owned CBD-powered beauty and wellness brand, makes its mark.
Founded at the height of the pandemic by elite athlete, Olympian, and entrepreneur MacKenzie McClain Hill, LumiBloom has carved out a lane of its own. What began with a CBD Hand Sanitizer Spray — created during a time when people needed protection and peace of mind — has blossomed into a full-scale CBD wellness line trusted by women nationwide.
The products aren’t just infused with cannabinoids for the sake of trend; they’re carefully crafted solutions designed to meet real needs in beauty, health, and recovery.
At its heart, LumiBloom is about helping women from all walks of life look and feel their best from within.
And in an industry often dominated by mega-corporations, the brand’s BIPOC ownership, focus on inclusivity, and roots in athletic performance and holistic wellness make it more than just another CBD skincare company.
It’s actually a real-life movement.
From the track to Cannabis Wellness: The Story of Founder MacKenzie McClain Hill
To understand LumiBloom, you have to know its founder. MacKenzie McClain Hill is not only a decorated athlete, but also a visionary who channels her experience with high-level training, recovery, and the demands of everyday life into every product LumiBloom releases.
At just 39, she already carries a résumé stacked with highlights: a member of the 2004 UCLA National Championship women’s track and field team, Olympian, wellness strategist, and now mother to a young child. For MacKenzie, the aches, injuries, and physical toll of an elite sports career provided firsthand knowledge of why recovery matters — and why natural solutions like CBD (cannabidiol) could play a transformative role.
The pandemic was a turning point. With hygiene and safety top of mind, she introduced LumiBloom’s CBD Hand Sanitizer Spray, which immediately caught the market’s attention for being not only effective but also skin-friendly.
Packed with Vitamin E and shea butter, it left hands moisturized instead of stripped and dry.
That first win lit the spark for what would become a comprehensive CBD-powered lifestyle brand.
The Mission: Community, Self-Care, and Authentic Wellness
LumiBloom isn’t just about products. It’s about building a community of women who feel empowered to prioritize themselves. In MacKenzie’s words, it’s about creating space for women to embrace being the truest version of themselves — strong, authentic, and unapologetically committed to their health.
This focus on inclusivity and empowerment makes LumiBloom stand out in the CBD beauty and wellness market. While many companies tack CBD onto their formulas for marketing appeal, LumiBloom infuses cannabinoids thoughtfully, pairing them with proven botanicals, vitamins, and fragrances that amplify both wellness benefits and luxury experiences.
Must-Try LumiBloom Products
What sets LumiBloom apart is its range. If you’re looking for CBD skincare, bath products, CBD tinctures, or post-workout recovery, the brand covers the full spectrum of self-care. Here’s a breakdown of some of the standout items:
1. CBD Hand Sanitizer Spray ($14.75)
The product that started it all. Unlike typical sanitizers that dry the skin, LumiBloom’s version contains Vitamin E and shea butter, killing germs while leaving hands soft and nourished.
2. CBD Bath Bombs ($23.99)
Take your bath ritual up a notch with Cherish Bath Bombs packed with 100mg CBD, plus notes of tangerine, orange, and cedarwood. The blend melts away stress and sets the mood for deep relaxation.
3. CBD Tinctures ($99.99)
For deeper support, LumiBloom’s tinctures shine. The Mint Sleep & Relax Tincture combines 1000mg broad-spectrum CBD with melatonin, designed to promote restful sleep. Other options like Blood Orange CBD and Energy & Focus CBD provide tailored effects.
4. Peace & Honey Teas ($20–$97.20)
With flavors like Chamomile, Mint Infusion, and Vanilla, paired with CBD honey sticks, this line offers a calming, digestion-friendly experience. Perfect for an evening wind-down or focus during the day.
5. LumiSport Recovery Line ($12.50–$49.99)
Athletes and active individuals will love the Pain Relief Freeze Gel, CBD Pain Relieving Spray, Muscle Soothe Stick, and Recovery Bath Salts. These products target soreness, stiffness, and fatigue, forming a holistic CBD recovery toolkit.
6. CBD Body Lotions ($47.99)
Available in Melon Rose and Lavender, these lotions combine CBD and CBN to combat inflammation, support skin health, and reduce scars. The result? Smooth, supple skin with a scent that lingers.
7. Silky Smooth Body Bundle ($107.98)
The ultimate luxury gift set featuring a CBD Lavender Bath Bomb and Body Souffle, designed for relaxation and silky-soft skin.
The Science of CBD in Wellness & Beauty
It’s easy to dismiss CBD as a buzzword. But the science tells a different story. CBD, short for cannabidiol, interacts with the body’s endocannabinoid system, which regulates processes like pain response, inflammation, mood, and sleep.
When applied topically through products like CBD lotions, CBD recovery gels, or CBD bath bombs, cannabinoids bind to skin receptors, providing localized relief without the psychoactive effects of THC. To break that down in a simple way, CBD doesn’t get you high. It doesn’t get you stoned.
LumiBloom takes things a step further by also incorporating CBN (cannabinol) and CBG (cannabigerol) in certain formulas, enhancing the anti-inflammatory, calming, and restorative benefits.
This synergy is why consumers report everything from reduced anxiety and improved sleep to smoother skin and quicker post-workout recovery.
LumiBloom’s approach is not about jumping on the cannabis beauty trend but about offering evidence-based, thoughtfully designed solutions. They aren’t stopping at CBD and CBN. On the horizon are THCV gummies, a product already generating buzz for its ability to boost energy and suppress appetite. This forward-thinking approach keeps the company at the cutting edge of cannabinoid wellness, appealing to both seasoned cannabis consumers and wellness newcomers.
Why LumiBloom Resonates with Women
For many women, self-care has historically been dismissed as indulgence. LumiBloom reframes it as necessity. The inclusive, BIPOC-owned identity of the brand also ensures that diverse women feel represented in a space that has often overlooked them.
By merging luxury skincare, CBD wellness, and athlete-informed recovery, LumiBloom speaks to women juggling careers, parenting, fitness goals, and everyday stress.
The message is clear: self-care is not selfish — it’s essential.
As CBD moves from niche to mainstream, the future belongs to brands that not only sell products but also tell authentic stories. LumiBloom is one of those brands. Its roots in athletic performance, women’s empowerment, and holistic healing ensure it has staying power in an industry filled with fleeting trends.
By merging cannabinoids with luxury-level beauty and wellness formulations, LumiBloom sets itself apart as a CBD-powered brand designed by women, for women.
From the daily ritual of a hand sanitizer spray to the indulgence of bath bombs and lotions, every product is an invitation to slow down, recover, and prioritize wellness.
This is more than skincare.
More than CBD.
This is LumiBloom: wellness reimagined, beauty redefined, and self-care elevated.
