C.J. (Christoper Jordan) Wallace, son of the late great Notorious B.I.G. Aims to remove the stigma around cannabis with Think BIG. While the brand is dedicated to the legacy of his father. C.J. doesn’t want this to just become some other “celebrity” cannabis brand. He and his partner Willie Mack, marketing guru and respected photographer, want to create something bigger than cannabis. Wanting to build Think BIG not just into a brand. But into a legacy. One that will change peoples opinions of weed not as a drug or paraphernalia. But as a tool for healing and creation.
The Idea
The idea was first planted in C.J.s head while he was filming in Atlanta for the TV show Scream. His step-father. Music executive Todd Russaw. Saw how rapidly the cannabis industry is growing and how his son used it in his everyday life. So, in typical dad fashion he asked C.J. what he was going to do next and suggested he get into the cannabis industry. While C.J. was intrigued. The idea wasn’t necessarily a hit right off the bat. In an interview with Forbes C.J. admitted. “I wasn’t immediately into the idea because I didn’t want to make another “Biggie” brand or a “Biggie Cannabis” brand.” Not wanting to piggy back off his late father. C.J. wants to carry on Biggie’s legacy in his own unique way.
The Cannabis
Think BIG’s debut strain Frank White One of Biggies aliases. Is a Hybrid, sativa-dominant blend between Orange Sherbet, Banjo, Rattlesnake Sour Diesel. C.J. personally visited farms and greenhouses to put together this amazing sounding bud. In conjunction with Lowell Herb Co. You can buy Frank White on premium top pre-roll shelves in packages of seven half gram joints. The company will also produce vapes, gummies, apparel, stationary, pens, and more! All in an effort to help inspire the creative in all of us.
You can find products like t-shirts, hats, and more at the Think Big website. As well as a playlist curated by Think Big themselves. Perfect to listen to while smoking their new fire “Frank White”
Be sure to check their website and Spotify account frequently for updates to the playlist and more!
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