Independent artists with limited resources must use their time and money wisely. Choosing the right platform to devote most of your social media resources to can help you squeeze the most juice from your promotional plan. But which social media platform is the best for your brand?
In this article, we’ll discuss the pros and cons of social media platforms for independent artists. We’ll also cover the types of content that work best for each app so you can decide which platform will be your main squeeze.
Why You Should Favorite One Social Media Platform
When marketing experts recommend choosing and focusing on one platform, they don’t mean forget about the rest. But jumping on too many platforms all at once can overwhelm artists, brand creators, and even professional marketers. It can feel like you’re drowning in posts, and your social media strategy will suffer.
Respect My Region’s founder Mitch Pfeifer told us that “focusing on one platform over the others can allow you to get a deeper understanding of how social media works overall. And a better understanding of a platform’s features like algorithms and trends helps you create higher quality content and build a loyal fan base.”
However, while favoring one social media platform is extremely helpful, you should be using as many apps as you can. Considering current PC de-platforming and shadow banning policies, it pays to keep your fingers in many pots. If you get knocked down from one social media platform (or they go defunct) you’ll have the others.
Instead, consider social media platforms as an opportunity to share your music, tell your brand story, and engage people in that story. Becoming an expert on one platform means you can share your story more effectively, generate more high-quality content, and stay in the groove.
Which Platform Is Right for Your Brand?
So, which social media platform should you choose? Like the dessert tray, it can be hard to choose just one. RMR’s founder Mitch Pfeifer said that “each platform represents different audiences and a different style of engagement.”
Here are some essential tips that might be able to help you pick.
Consider your goals
Want to get more traffic? Try Facebook or Twitter.
Focused on building brand awareness? Use Facebook, Instagram, or Tik Tok
Looking for collaborators? LinkedIn is great for recruiting
Aim to boost sales? Instagram and Facebook are made for that
Communicating with your core audience? Instagram and YouTube are the best for culture marketing
Heart set on pop stardom? Check out Snapchat
It’s worth noting that you can cross-post to Twitter from your Facebook or Instagram page. And Twitter is awesome for growing your social media presence, so if you choose Facebook or Insta as your go-to, tack on Twitter for a two-for-one.
Which Social Media Platform Suits Your Style?
Your performance style says a lot about your brand, and your social media platform should embrace that. Are your videos, fashion, culture, and art front and center? Or does visual presentation take a back seat to your sound?
Primarily a live performer? Platforms like Facebook, Instagram, and YouTube that allow streaming would suit you well.
Love making videos? Show off on YouTube or TikTok
Got a great story? Insta’s IGTV, Snapchat, or LinkedIn are prime storytelling channels
With a little thought, you can pick a platform you’ll be happy to call your one (but not only).
But remember to post across other social media platforms too. In the words of marketing guru Jay Baer, “Content is fire. Social media is gasoline.” And implementing a solid brand awareness strategy means using all of the tools at your disposal.
If you want to learn more about posting daily across multiple platforms, check out this article or reach out to our team directly via email at info@respectmyregion.com.
