With so many apps competing for attention, knowing which platforms are legitimate, which ones have the best sportsbook promotions, and how to bet responsibly is crucial. Below, we’ve rounded up the 25 best sports betting companies in 2025, their most popular first-time bonus offers, and what you need to know before signing up.
We’ve deteremined who is the best based on a combination of feedback from real life humans, search engine reviews, AI recommendations, and what I would consider the big dawgs that I see all over television and social media.
Sports betting is no longer just a side hustle for die-hard fans — it’s a multibillion-dollar industry that’s gone mainstream.
If you’re watching ESPN, streaming an NFL game, or scrolling TikTok, chances are you’ve seen the wave of sportsbook ads promoting first-time bettor promotions. These offers are everywhere: “Bet $5, Get $150,” “No Sweat First Bets,” or “Deposit $100, Play with $200.”
Disclosure: . Respect My Region does not endorse any specific sportsbook and encourages readers to always bet responsibly, in accordance with local laws.
Why First-Time Bettor Promotions Dominate
When it comes to marketing, sportsbooks know one thing: the first bet matters most. Once a bettor signs up, downloads the app, and places that first wager, the chances of long-term engagement go way up. That’s why first-time promotions are so aggressive.
You’ll see the same few phrases over and over during commercials and live broadcasts:
- “Bet $5, Get $200 in bonus bets.”
- “No Sweat First Bet.”
- “Risk-Free Wager.”
- “Deposit Match Bonus.”
These offers aren’t “free money” — but they’re designed to give new users an incentive to try the platform with extra value.
The U.S. sports betting market has exploded since legalization began just a few years ago.
Billions of dollars in wagers are now placed each month, and dozens of apps are competing for attention with aggressive ad campaigns, celebrity endorsements, and “first bet” promotions.
What used to be dominated by a handful of casino-backed operators is now a diverse ecosystem of global bookmakers, daily fantasy platforms, crypto-driven betting apps, and media-branded sportsbooks.
Some companies, like DraftKings and FanDuel, built their empires on daily fantasy sports before pivoting into full sportsbooks.
Others, like BetMGM, Caesars, and WynnBET, lean on decades of casino trust and loyalty programs to win over customers.
International giants such as bet365, Betway, and Unibet are making strong pushes into the U.S., while newer names like Fanatics Sportsbook and ESPN BET are using their media and merchandise dominance to break into the space.
There’s also a wave of innovation: platforms like Sporttrade introduce a stock market-style approach to betting, Underdog Fantasy and PrizePicks operate under daily fantasy rules with prop-focused contests, and Stake taps into crypto-native communities worldwide. Each of these companies brings something unique — whether it’s high-value bonuses, specialized betting formats, or seamless integration with entertainment and retail.
Here’s the list of 25 sportsbooks and betting platforms making the most noise in 2025, along with the sign-up bonuses and features that set them apart.
The 25 Best Sports Betting Companies in 2025
1. DraftKings Sportsbook
Once known solely for daily fantasy sports, DraftKings has transformed into a sportsbook juggernaut. Their app is one of the most polished on the market, offering everything from same-game parlays to detailed prop bets. DraftKings also runs constant crossover promotions for DFS players, making it easy to jump between contests and wagers.
Best Promo 2025: Bet $5, Get $150 in bonus bets instantly.
2. FanDuel Sportsbook
FanDuel dominates the U.S. market in handle and user base, and its “No Sweat First Bet” ads are everywhere. What sets FanDuel apart is its slick live-betting interface, which updates odds quickly during games, plus ongoing promos tied to major sporting events.
Best Promo 2025: Bet $5, Get $200 in bonus bets + “No Sweat” promos on select games.
3. BetMGM
Backed by MGM Resorts, BetMGM blends online betting with brick-and-mortar perks. Players can turn wagers into MGM Rewards points, which can be redeemed for hotels, dining, and VIP experiences in Las Vegas. Their “second-chance bet” promo is one of the highest in the industry.
Best Promo 2025: Up to $1,500 back in bonus bets if your first bet loses.
4. Caesars Sportsbook
Caesars leans heavily into its Caesars Rewards program, giving bettors long-term perks beyond bonus bets. From free stays to dining credits, Caesars is the go-to sportsbook for players who also love casino benefits.
Best Promo 2025: First bet on the house up to $1,000.
5. bet365
This international powerhouse is known worldwide for its in-play betting system, which updates faster than almost anyone else. In the U.S., bet365 has attracted new users with guaranteed bonus bets that pay out regardless of whether your first wager wins or loses.
Best Promo 2025: Bet $5, Get $150 in bonus bets — win or lose.
6. Fanatics Sportsbook
Fanatics is changing the game by combining sports merchandise and betting. With FanCash, even if your first bet loses, you earn credit to spend on jerseys, hats, and gear. It’s one of the most creative ecosystems in the market.
Best Promo 2025: “No Sweat First Bet” refunded as FanCash.
7. ESPN BET
Launched with Penn Entertainment, ESPN BET uses ESPN’s broadcast power to push exclusive promos. Odds boosts tied to live games and celebrity endorsements give ESPN BET instant mainstream recognition.
Best Promo 2025: Exclusive odds boosts during ESPN broadcasts.
8. PrizePicks
Operating under daily fantasy rules, PrizePicks focuses on player props and over/under contests. It’s simple: pick a few players, bet on their stats, and win if you hit. With its social media-heavy marketing, PrizePicks resonates with casual bettors.
Best Promo 2025: 100% deposit match up to $100.
9. Stake
Stake is a crypto-first global sportsbook popular among digital currency bettors. Their marketing includes massive influencer campaigns, like Drake betting millions live on stream.
Best Promo 2025: Crypto deposit bonuses + celebrity-backed odds boosts.
10. Hard Rock Bet
Built on the casino brand, Hard Rock Bet offers clean design, steady promos, and a growing presence in U.S. markets. Their promos aren’t flashy, but they’re reliable — just like their casinos.
Best Promo 2025: “No Regret First Bet” up to $100.
11. BetRivers
BetRivers is loved regionally for its iRush Rewards program, which gives points for every bet placed. Those points convert into bonuses, free plays, or merchandise, making it rewarding for frequent bettors.
Best Promo 2025: 100% deposit match up to $250.
12. PointsBet
PointsBet’s unique “PointsBetting” system allows you to win (or lose) more depending on how accurate your bet is. Recently acquired by Fanatics, PointsBet features are now blending into the Fanatics app.
Best Promo 2025: Up to $1,000 in second-chance bets.
13. Betway
Globally recognized for soccer sponsorships, Betway has expanded into U.S. markets with a focus on NBA, NFL, and esports. Their clean app design and international credibility make them a strong option.
Best Promo 2025: Free bet credits for new signups.
14. Betfred
With deep roots in the UK, Betfred brings old-school credibility to new U.S. bettors. Their straightforward promos and partnerships with NFL teams give them a steady presence in states like Ohio and Colorado.
Best Promo 2025: Up to $250 in bonus bet credits.
15. Tipico Sportsbook
Germany’s largest sportsbook has expanded to the U.S., with strong soccer betting and competitive NFL promos. They’ve built trust overseas for decades, and now they’re targeting U.S. bettors.
Best Promo 2025: 100% deposit match up to $100.
16. Bally Bet
Backed by Bally’s casinos and media brand, Bally Bet is slowly building traction. They’ve tied their app into sports media coverage, aiming for a cross-platform future that connects betting with live broadcasts.
Best Promo 2025: Risk-free bet up to $100.
17. Unibet
Unibet has long been trusted in Europe, and it continues to expand in the U.S. The app is especially strong for soccer and tennis betting, but its promos also appeal to NFL and NBA fans.
Best Promo 2025: $100 risk-free bet for new players.
18. FOX Bet
FOX Bet is the sportsbook tie-in to FOX Sports, leveraging celebrity analysts and boosted odds. While its long-term future is uncertain, it remains a recognizable choice for casual bettors.
Best Promo 2025: Odds boosts tied to FOX personalities.
19. WynnBET
From Wynn Resorts, WynnBET brings Vegas branding into the app space. While their promos are straightforward, the Wynn name carries a luxury edge.
Best Promo 2025: Bet $100, Get $100 in bonus bets.
20. SI Sportsbook
Sports Illustrated is a classic brand now branching into betting. Their app ties directly into editorial coverage, offering odds boosts linked to featured stories and events.
Best Promo 2025: Free bet promos tied to SI coverage.
21. TwinSpires
Churchill Downs, home of the Kentucky Derby, powers TwinSpires. It blends horse racing with sportsbook betting, making it especially appealing for fans of both.
Best Promo 2025: Bet insurance linked with racing events.
22. Circa Sports
Circa is the sportsbook for sharp bettors, offering some of the fairest odds and highest limits in the U.S. Their Vegas location is legendary, but their app brings the same professional edge to mobile users.
Best Promo 2025: Modest bonuses but unbeatable odds.
23. Sporttrade
Sporttrade brings a stock market-style betting platform to sports. You buy and sell positions on game outcomes just like trading shares. It’s innovative, especially for bettors familiar with apps like Robinhood.
Best Promo 2025: First-trade bonuses for new signups.
24. Underdog Fantasy
Underdog started with fantasy drafts and pick’em contests, but in 2025 it’s moving toward full sportsbook features. Their app is one of the most popular among younger audiences, thanks to influencers and Twitch/TikTok marketing.
Best Promo 2025: 100% deposit match up to $100.
25. BetParx
Linked to Parx Casino in Pennsylvania, BetParx has a strong home-state following and continues to expand. The app is simple and built for casual bettors who want quick, easy access to games.
Best Promo 2025: Up to $125 in bonus bets for new signups.
Note: Promotions vary by state and may change. Always read the terms and conditions before wagering.
Best Promotions for First-Time Bettors
When it comes to sports betting, the most aggressive deals are reserved for new users. Sportsbooks know the first bet is the hardest step, so they sweeten the pot with welcome bonuses that can stretch your bankroll and reduce your early risk.
These offers vary by state and come with fine print, but they remain the biggest draw for signing up in 2025.
Here are some of the most popular promotions this year — and why they stand out:
DraftKings: Bet $5, Get $150 in bonus bets instantly.
DraftKings has one of the simplest and most appealing offers. Place a small $5 wager, and you’re immediately credited with bonus bets. This promo is perfect for casual fans who want to start small but still see significant value right away.
FanDuel: Bet $5, Get $200 in bonus bets guaranteed.
FanDuel mirrors DraftKings but with slightly higher bonus value. The kicker is that it’s guaranteed — whether your first bet wins or loses, you walk away with $200 in credits to keep betting. This makes it one of the safest entry points for beginners.
BetMGM: Up to $1,500 back in bonus bets if your first bet loses.
Known as the “second-chance bet,” BetMGM’s offer is designed for those willing to swing bigger. If your first wager misses, you’re refunded in site credits, giving you another shot without losing your full bankroll.
Caesars Sportsbook: First bet on the house up to $1,000.
Caesars blends sportsbook action with its legendary Caesars Rewards program, turning betting into long-term value. Even if your bet loses, you’re protected up to $1,000 — and you still earn loyalty perks tied to hotels, dining, and entertainment.
bet365: Bet $5, Get $150 in bonus bets (win or lose).
bet365 is famous globally for live betting, and their promo is straightforward: no matter the outcome of your first $5 bet, you’re instantly credited with $150. For anyone curious about in-play wagers, this gives you a huge sample size to experiment with.
Fanatics Sportsbook: “No Sweat First Bet” refunded as FanCash.
What makes Fanatics unique is the cross-over into merchandise. Even if you lose, you’re refunded in FanCash, which can be spent on jerseys, hats, and team gear — or rolled back into betting. It’s a two-for-one deal for sports fans.
Stake: Crypto deposit bonuses and boosted odds.
Stake is different from U.S. apps, leaning heavily into crypto communities. First-time users often get matched deposit bonuses in Bitcoin or Ethereum, plus celebrity-backed odds boosts. It’s ideal for bettors already active in crypto.
PrizePicks: 100% deposit match up to $100.
PrizePicks isn’t a traditional sportsbook — it’s a DFS operator focused on player props. Their promo doubles your first deposit, making it easy to start experimenting with over/under contests on athletes across multiple sports.
ESPN BET: Odds boosts tied to ESPN broadcasts.
With ESPN branding, this promo is tied to live broadcasts and personalities. Expect odds boosts on nationally televised games, often highlighted by ESPN commentators. It’s especially appealing for fans who already watch sports daily on ESPN.
Hard Rock Bet: “No Regret First Bet” up to $100.
Hard Rock keeps it simple: if your first bet loses, you’re refunded in site credits up to $100. While smaller than competitors, it’s an approachable offer for casual bettors who want to dip their toes in without risking too much.
Important Note: Promotions vary by state and often come with restrictions like minimum odds, expiration dates, or wagering requirements. Always read the terms and conditions before placing your first bet.
Responsible Betting: What You Need to Remember
While these promotions sound exciting, it’s important to remember that:
- Bonus bets are not cash; they must be used on wagers before converting to withdrawable winnings.
- Risk-free bets typically refund as credits, not cash.
- Welcome offers often expire within 7–30 days if unused.
Sportsbooks market these promos hard because they work — but staying disciplined is the key to keeping betting fun.
FAQ: Sportsbook Promotions & Responsible Gambling
Q: Which sportsbook has the best first-time bonus in 2025?
A: DraftKings, FanDuel, and bet365 lead the way with guaranteed bonus bets. BetMGM and Caesars stand out with high-value risk-free offers.
Q: Can I sign up for multiple sportsbooks?
A: Yes. Many bettors join 3–5 apps to maximize welcome bonuses.
Q: What’s the difference between a bonus bet and a free bet?
A: A bonus bet is credit that must be wagered. A free bet typically has fewer restrictions, but neither is withdrawable cash until won.
Q: Are DFS apps like PrizePicks the same as sportsbooks?
A: Not exactly. PrizePicks and Underdog operate under DFS rules, focusing on player props rather than traditional odds.
Q: What if I develop a gambling problem?
A: Call the National Problem Gambling Helpline at 1-800-522-4700 or visit responsiblegaming.org for resources.
Sports betting companies are competing harder than ever for new players, and first-time bettor promotions are their top marketing tool.
Take advantage if you’re curious, but always remember: sports betting should be entertainment, not a source of income.
Set limits, play responsibly, and enjoy the ride.
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Disclaimer: This article contains sponsored content and includes links to various sports betting platforms. Respect My Region may receive compensation from these partnerships. All content and opinions are independent and reflect editorial judgment.
Please gamble responsibly. Gambling involves risk and is intended for entertainment purposes only. Never bet with money you cannot afford to lose. If you or someone you know has a gambling problem, please seek help immediately.
Resources for help:
- National Council on Problem Gambling: 1-800-GAMBLER
- National Problem Gambling Helpline Network: Call or text 1-800-522-4700
Looking for help with gambling addiction, gambling problems, or other issues related to gambling?
Click here to visit the website for the National Council on Problem Gambling.
Legal notice: This content is for informational purposes only and does not constitute a recommendation to gamble. It is the sole responsibility of the user to comply with all local laws and regulations regarding online betting.
