The NFL just made one of the biggest cultural announcements in halftime show history. The Super Bowl LX halftime show performer will be Puerto Rican superstar Bad Bunny on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The reveal came live on NBC during Sunday Night Football, with the NFL, Apple Music, and Roc Nation joining forces to make it official.
For Bad Bunny, this isn’t just another booking — it’s a milestone. Speaking on the announcement, he made it clear this performance is for the people: “This is for my culture, for my history, and for my people.”
2026 Super Bowl LX Halftime Show Performer Bad Bunny
Bad Bunny has spent the last decade redefining what it means to be a global pop star. From breaking streaming records to selling out stadiums across continents, he’s blurred the lines between reggaetón, trap, and experimental music.
This Super Bowl set will be his first time headlining the halftime show, though fans might remember his 2020 cameo alongside Shakira and Jennifer Lopez. Now, he’s stepping into the spotlight solo — carrying Latin music and Puerto Rican identity into one of the most-watched live events on Earth.
Representation on a Massive Platform
Bad Bunny’s inclusion is being celebrated as a win for Latin identity and Spanish-language music. For decades, halftime shows leaned heavily on mainstream American acts. By tapping Benito, the NFL is acknowledging that Latin music isn’t niche — it’s a global force.
This move also aligns with the league’s strategy to expand its reach outside the U.S. Latin music dominates international charts, and Bad Bunny is the face of that wave. The NFL is betting on cultural relevance across borders.
Political Undertones
Bad Bunny has never shied away from social commentary. He’s spoken on Puerto Rican autonomy, criticized Trump-era immigration policies, and even skipped U.S. tour dates due to ICE enforcement concerns. If those themes make it into his performance is an open question — but the fact he’s there already speaks volumes.
This year’s show will be produced by Roc Nation, with longtime Super Bowl collaborators Jesse Collins and Hamish Hamilton behind the scenes. The team knows how to balance cultural storytelling with global entertainment value, which raises the stakes for what Bad Bunny might pull off in just 12–15 minutes.
Fan Reactions: Excitement and Backlash
The announcement has, predictably, split the internet.
Excitement: Fans are calling this moment long overdue, highlighting the cultural pride of seeing a Puerto Rican artist headline the world’s biggest stage.
Backlash: Critics, particularly from conservative corners, argue that Bad Bunny’s politics and spanish lyrics make him a controversial choice. Some MAGA-aligned voices even floated boycott threats.
Comparisons: The chatter also included speculation about Taylor Swift, who many assumed was next in line for the slot. Instead, the NFL went with an artist who represents a very different audience.
Looking Ahead to the Performance
What can fans expect? High energy, genre-bending mashups, and likely some heavy cultural symbolism. Bad Bunny has a history of blending activism, identity, and spectacle. The only question is how much of that the NFL will let him bring to the halftime stage.
No matter the setlist, this announcement marks a historic first: a Puerto Rican artist headlining the Super Bowl halftime show, solo, in a moment that merges sports, culture, and global music on the biggest possible platform.
Bad Bunny has always thrived in spaces where identity meets rebellion. From wrestling cameos to genre-defying albums, he’s made a career out of pushing boundaries. Now he’s bringing that ethos to the most mainstream stage in America.
If you’re watching for the music, the football, or the cultural significance, one thing’s certain: Super Bowl LX just got way more interesting.
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FAQs About Bad Bunny and the 2026 Super Bowl Halftime Show
Who is performing at the 2026 Super Bowl halftime show?
Puerto Rican global superstar Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California.
When is the 2026 Super Bowl?
The 2026 Super Bowl (Super Bowl LX) will take place on February 8, 2026, at Levi’s Stadium, home of the San Francisco 49ers.
Why was Bad Bunny chosen for the Super Bowl halftime show?
Bad Bunny is one of the most influential global artists, topping streaming charts worldwide. His performance highlights Latin music’s global dominance and aligns with the NFL’s push for international relevance.
Has Bad Bunny ever performed at the Super Bowl before?
Yes. Bad Bunny made a cameo during the Super Bowl LIV halftime show in 2020, performing with Shakira and Jennifer Lopez. The 2026 event will be his first time headlining the halftime show.
What songs will Bad Bunny perform at the Super Bowl halftime show?
The setlist has not been confirmed. Fans speculate it could include hits like “Tití Me Preguntó,” “DÁKITI,” “Moscow Mule,” and selections from his upcoming projects.
Who is producing the halftime show?
The Super Bowl 2026 halftime show will be produced by Roc Nation, alongside Jesse Collins and Hamish Hamilton, who have worked on multiple previous halftime shows.
What channel is broadcasting the 2026 Super Bowl?
The 2026 Super Bowl will air on NBC, with live streaming available through Peacock and other NFL streaming partners.
Where is Super Bowl LX being played?
Levi’s Stadium in Santa Clara, California, is the host venue for the 2026 Super Bowl.
How many people usually watch the Super Bowl halftime show?
Recent halftime shows have drawn over 130 million viewers, making it one of the most-watched live music events in the world.
Will Bad Bunny perform in Spanish at the Super Bowl?
While not confirmed, it’s highly likely Bad Bunny will perform some of his biggest hits in Spanish, further showcasing Latin music to a global audience.
Is this the first time a Puerto Rican artist has headlined the Super Bowl halftime show?
Yes, Bad Bunny is the first Puerto Rican artist to headline solo at the Super Bowl halftime stage.
Why is Bad Bunny’s Super Bowl performance significant?
The booking highlights Puerto Rican culture, Spanish-language music, and Latin pride on a platform traditionally dominated by English-speaking artists. It’s also part of the NFL’s cultural expansion strategy.
Will the Super Bowl halftime show be controversial?
Some backlash has already surfaced, particularly from conservative and MAGA-aligned voices. Critics point to Bad Bunny’s political stances and explicit lyrics, while supporters see this as a long-overdue celebration of Latin culture.
What time will the halftime show start?
The halftime show usually begins around 8:00–8:30 PM ET, depending on the pace of the game.
Who headlined the Super Bowl halftime show in 2025?
Kendrick Lamar delivered the 2025 halftime performance, which drew more than 133 million viewers.
Who will perform at the 2027 Super Bowl halftime show?
The NFL has not announced the 2027 halftime performer yet.
How long is the halftime show?
The Super Bowl halftime show typically runs 12–15 minutes, condensed into one of the most high-energy sets of the year.
Can I watch the Super Bowl halftime show online?
Yes, it will stream live on Peacock and through official NFL platforms, in addition to NBC’s broadcast.
How do I get tickets for the 2026 Super Bowl?
Tickets for Super Bowl LX will be available through the NFL’s official ticket exchange and select verified resellers.
What other Latin artists have performed at the Super Bowl halftime show?
Shakira and Jennifer Lopez headlined in 2020, with Bad Bunny as a featured guest. This will be the first time a Latin artist headlines the halftime show alone.
