Indigenous cannabis brand collaborations are raising the bar in product quality and consumer satisfaction across the industry. I toured Upryze Cannabis in Acheson, Alberta, to get more intimate with the brand holding a world record for producing the most potent weed.
They’re not just topping charts and gaining notoriety with catchy strain names and quirky marketing. The Upryze brand has initiated a workplace ethic of inclusion, higher learning, and open mindedness. In our exclusive interview, Upryze Master Grower, Kevin, spoke about the level of teamwork it takes to consistently produce high-demand products.
The method includes pheno hunting with industry guru’s EC3 Consulting, and growing with small batch Indigenous partner, 4C Cannabis Ltd. The results demonstrate a full circle holistic approach of sharing and innovating ideas to better nurture staff and plants. Jordan had the opportunity to speak with Mario of 4C cannabis and they touched on partnering with Upryze.
Jordan interviewing Mario from 4C Cannabis | Image via @decolonizecannabis
Upryze Cannabis CEO Ron Gauthier Applied To Health Canada’s Indigenous Navigator Service
Upryze CEO, Ron Gauthier, applied to Health Canada’s Indigenous Navigator Service in 2019. His federal license was approved after a brief review process. The Upryze OGs then proceeded to design and build their own facility. Within two years they flowered their Grand Master Funk strain at 40% THC and set a new world record.
Canadian brands have become more familiar with RMR’s North American Weed Tour. Ron is no stranger to the marketing benefits of appearing live on the Canadian Cannabis Podcast. In the interview, we discuss Indigenous cannabis start up processes, applications and regulations. Go grab a bowl with or without popcorn and watch me smoke the world’s most potent weed here.
Most of Ron’s team started out with facility construction and now contribute toward daily maintenance and production. Staff turnaround is minimal, and the entire company can focus on turning up maximum efficiency for each other and the Canadian market. It takes a healthy environment to nourish healthy plants as much as it takes a community to raise a child.
Ron Gauthier of Upryze Cannabis breaks down genetics to Jordan.
The Legacy of Tradition And Culture
When it comes to some of the tradition and culture that blends legacy to legal, I hit it off with Travis of Upryze. In this interview, he describes the importance of learning and sharing plant knowledge between staff and other mentors. A willingness to learn and an ability to adapt has earned him responsibility and accountability as a Junior Grower.
I look forward to visiting Alberta and the Upryze facility again this spring. Until then I’ll be focusing on industry production here in the prairies. Where Manitobans await the return of Indigenous Bloom and a decision from the supreme court of Canada about recreational growing.
More Content
THE RELATIONSHIP BETWEEN BACKWOODS AND HIP-HOP
TERPENES FOR ANXIETY: 3 TERPS IN CANNABIS WITH STRESS-RELIEVING PROPERTIES
RAPPER WEED: WHICH RAPPERS HAVE CANNABIS PRODUCTS IN THE MARKET? WHO ACTUALLY HAS THE FIRE?
18 COMPANIES THAT DON’T DRUG TEST THEIR EMPLOYEES FOR WEED
7 TIPS FOR MARKETING CANNABIS AND CBD ON TIKTOK AND INSTAGRAM
