In a groundbreaking move that has set the cannabis community buzzing, 40 Tons Brand, a leading social impact cannabis brand, has officially launched its cannabis line in New York’s recreational market. The event, held at Fly Private Social Supper Club in the heart of Brooklyn, was nothing short of a spectacular success. This was a truly a testament to the brand’s commitment to social equity and community impact.
40 Tons, known for its dedication to fostering positive change, recently hosted a ‘Level Up’ hiring event at Conbud on Sunday, January 21. The event surpassed all expectations as eager individuals participated. What makes this initiative unique is the brand’s approach. Rather than merely offering jobs, the 40 Tons New York career event provided mentorship opportunities, particularly for a group of system-impacted young men. This commitment to mentorship goes beyond good intentions, embodying a real effort to create lasting positive change within the community. If interested in working with 40 Tons in New York as an account rep/brand ambassador, please send your resume to info@40tons.co.
The launch event, initially planned for 75 attendees, saw an astonishing turnout of over double the intended capacity. The outcome turned the venue into a bustling hub of excitement. One of the highlights of the evening was the premiere of the long-awaited 40 Tons Documentary Part 1. The doc produced and executive produced by Anthony Alegrete shows where the brand has been and what it stands for.
The event also featured the launch of Hawai Mike’s Chef for Higher brand. This added another layer of excitement to the celebration. The Fly Private Social Supper Club provided the perfect backdrop, creating an atmosphere exuding positive vibes and sense of community.
An Assembly of Leaders and Community Impact
What set this launch apart was its emphasis on diversity and inclusivity. New York, a city proud of its minority and legacy-driven demographic, witnessed the gathering of owners, buyers, and women leaders from diverse backgrounds. The event truly mirrored the essence of the city’s vibrancy. It also showcased 40 Tons’ dedication to representing and uplifting the voices of the community.
40 Tons joined forces with HPI Canna to bring their products to New York cannabis consumers. This correction aligns with 40 Tons’ commitment to transparency and authenticity with a local partner on the ground.
After a big presence at last year’s MJBizCon, 40 Tons is moving with a ton of momentum into this year.
As 40 Tons takes its first steps into NYC’s recreational cannabis market, the impact of their launch goes beyond a new product hitting the shelves. It signifies commitment to the culture moving forward in the new marketplace. It also conveys community building, and pushing the boundaries of what a cannabis brand can achieve. The launch event’s success proves the brand’s dedication to making a real difference in the lives of those they touch.
