It is no secret that most artists barely make any money from streaming. That could be from either the lack of streams, or even because the artist’s label gets the majority of streaming revenue. Because of that, many artists must go on tour to make a living; not 21 Savage, though.
On a recent podcast titled Million Dollaz Worth of Game with Gillie Da King and Wallo, 21 Savage talked about how he owns all of his own masters. In fact, he tells the two that he makes more money off of streaming than touring, which is certainly rare in the music industry.
The UK-born rapper explained, “I had a platinum album before I signed my [first] deal.” He continues to say, “I own my masters right now. Every song you’ve ever heard, I own it. I got a 70/30 split with my label. I make more money off my album sales than I do off touring. For a lot of rappers, most of their money comes from touring.”
21 Savage Talks Owning Masters on Million Dollaz Worth of Game Podcast
A 70/30 split is incredibly favorable for the artist, and not often seen when it comes to artists signed by major labels. But with 21 Savage bringing a platinum record to Epic Records/Sony’s table, he certainly had the upper hand when negotiating this deal. In comparison, most signed artists only receive 10-50% of their earnings, while the label receives the other 50-90%.
oney than touring
Image via @21savage on Instagram
This isn’t the first time 21 Savage has talked about owning his masters. When he first signed his record deal in 2017, he flexed owning all of his masters. And again in 2019, 21 Savage took it to Twitter to remind us after Chris Brown had been signed to RCA Records, which allowed him to own all of his masters as well.
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