Cannabis brands spend millions every year on sampling campaigns, but most of that investment disappears into thin air. For years, handing out free samples has been one of the biggest marketing plays in the game — and also one of the least measurable. That changes today with the launch of TOQidex, a new platform from TOQi Technologies Ltd., designed to turn cannabis sampling into real-time, strategic consumer insights.
I’ve known Drew Henson — CEO and Founder of TOQi — for almost five years now, and he’s consistently pushed the boundaries of what design and tech can bring to the cannabis space.
From premium vaporizers to wireless charging innovations, TOQi has always played at the intersection of engineering, industrial design, and cannabis culture.
With TOQidex, Drew and his team are attacking one of the most overlooked problems in the industry: the complete lack of structured feedback around samples.
Fixing the Cannabis Sampling Black Hole
Ask anyone in the space — sampling is essential. It’s often the fastest way to get new products in front of budtenders and consumers, but once those samples are gone, so is the opportunity to learn from them. TOQidex changes that equation.
Here’s what the platform makes possible for licensed cannabis brands:
- Branded survey campaigns that sync with live sampling events
- Aggregated consumer insights on flavor, effect, and overall experience
- AI-powered dashboards that visualize preferences and trends in real time
- Chemistry-to-perception mapping to help align product design with consumer demand
- Streamlined reporting for brand teams and retail partners
Instead of guessing how the market responds, brands finally get structured data they can use to make better decisions — from R&D to marketing to sales.
BETA Program Now Open
TOQidex is currently rolling out its BETA program, available to licensed cannabis brands across legal markets. Beta partners get premium access to the full platform at no cost, while also shaping how the product evolves before full release.
It’s a rare chance to influence a tool that could reset how the entire industry thinks about sampling.
Drew summed it up best: “For years, cannabis sampling has been a black hole for insights. TOQidex brings structure, analytics, and strategic learning to one of the industry’s most valuable — but underutilized — marketing tools.”
Why This Matters for the Culture
Cannabis has always been about the experience — the taste, the smell, the high, the vibe. But at the business level, those experiences are too often reduced to sales numbers without any connection to actual consumer feedback. TOQidex bridges that gap. It doesn’t just make sampling more efficient; it gives the culture a voice in how products get developed and refined.
For brands trying to survive in one of the most competitive markets on earth, that’s powerful. And for consumers, it means their opinions finally drive real impact.
Get Involved
Brands interested in joining the BETA can hit toqidex.com to request access or book a demo.
Knowing Drew, this isn’t just about software — it’s about creating tools that move the industry forward.
If you’re serious about data, consumer insights, and making smarter products, TOQidex is worth paying attention to.
