The Bluntness Media is providing high quality content for the canna-curious on popular industry trends, leaders, and innovations. Helping readers navigate the rapidly-evolving world of legalized cannabis, TheBluntness.com is a platform for the underrepresented voices in the cannabis community.
Co-founded two years ago by Harrison Wise and Don Moore, the brand came to life because of the need and desire to highlight the good, the bad, and the ugly when it comes to cannabis.
Curating trustworthy news as well as aggregated and contributed expert commentary, the Bluntness Media is also a vehicle to market cannabis products and services to a dedicated community of readers and fans. This can help cannabis brands get the message out on their products and services while also sharing their experiences.
Both Harrison and Don have extensive marketing agency and advertising experience with Harrison and his marketing communications agency playing a big part in the early success of MedMen.
One of his first cannabis clients, in 2015 Harrison’s agency was instrumental in launching the buzz behind the MedMen brand and it’s leadership. Working with them and other clients showed various needs and opportunities to provide a platform for industry players and a vehicle for marketing cannabis brand products and services.
The Bluntness is a prime example of how cannabis news and culture should be presented. Especially for those who may not be all the way convinced or simply new to the cannabis scene.
The Bluntness Exclusive Interview
*This interview was edited for clarity*
RMR: What is The Bluntness and who is your target audience?
The Bluntness: We are a source for vital, trustworthy news and analysis while illuminating the underrepresented voices in the cannabis community. Doing this through a mix of insightful coverage of industry leaders, trends, innovations, business and politics.
Our target audience is of course the industry related audience, but also the canna-curious. The people just getting started is the biggest demographic, the iceberg below the waterline.
RMR: What do you want to accomplish in the cannabis space?
The Bluntness: We aim to engage with influencers and provide a platform for them to share their stories and hot takes. We also want to provide “storytelling” for brands as well. Stories unite people unlike anything else and providing a place where influencers and brands can accomplish that is huge.
RMR: What is one thing you want The Bluntness Media to be known for?
The Bluntness: You could probably guess this by now but it’s to be that platform for the underrepresented voices in the community, that is very important to us. It’s very easy to get the voice of the large companies with big marketing budgets but this industry is built on small business and a community leaving lot of brands left out of the conversation. This issue is only compounding as the industry legalizes out across the nation.
RMR: How have you made the most of 2020 growing and expanding during COVID?
The Bluntness: Biggest way we took advantage is the talent available on the market, silver lining in a relatively crappy year. Getting people like Gregory Frye, who took up editorial earlier this year, and other content creators has been great. But other than that, the available talent pool and the fresh writers we’ve gotten due to COVID and other companies cutting down has been one good thing for us. Some companies have cut down digital marketing but that’s a mistake. We are a scrappy business by nature and not every season is a harvest season so COVID allowed us to get our house in order, pull up the weeds and get ready for the future to emerge from it all stronger.
RMR: What is one big picture goal you want to achieve in 2021 to be able to call is a “successful” year?
The Bluntness: It’s hard to narrow everything down into one but to put it simply it’s all about audience growth by reaching more people through that quality content.
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