When we recorded our recent Respect My Region podcast episode with Sunset Connect, one detail kept standing out. They grind the flower for their Sunset Connect prerolls in 100 gram batches. Not 5 pounds at a time. Not industrial volume runs. One hundred grams. That decision alone tells you everything about how they approach pre roll production.
In California, pre rolls are often treated as a secondary product. Excess material gets consolidated, run through large grinders, and pushed through high speed rollers. It is efficient. It is scalable. It is profitable. It is also inconsistent.
Sunset Connect’s 100 gram batch grind method flips that mindset entirely and delivers tasty joints every single time.
Why The 100 Gram Grind for Sunset Connect Prerolls
One hundred grams is small enough to control texture, moisture, and terpene preservation. It allows for a consistent grind size across the entire batch. It prevents over processing. It reduces heat friction from oversized grinders that can degrade terpenes.
On the podcast, we talked about how grind size directly impacts airflow. If the flower is too fine, you restrict oxygen and the joint burns tight. If it is too coarse, the burn becomes uneven and you get canoeing.
Grinding in 100 gram batches gives them the ability to adjust and inspect constantly. That is operational discipline.
Most consumers think terpene loss happens during storage or packaging. In reality, a lot of degradation happens during grinding. Large industrial runs create friction. Friction creates heat. Heat can diminish volatile terpene compounds, especially in indoor flower that carries complex profiles.
By grinding in smaller 100 gram increments, Sunset Connect reduces heat exposure and keeps terpene expression closer to how the flower smells in jar form.
When you light the joint, you taste the strain instead of tasting generic smoke.
Batch Control Means Burn Control
Another major advantage of smaller batches is uniformity. When you grind 100 grams at a time, the texture remains consistent throughout that run. That consistency translates directly into pack density. And pack density determines burn behavior.
If density fluctuates across a larger batch, some joints burn slow, others burn fast, and some canoe halfway through. That inconsistency kills consumer trust.
Sunset Connect’s system allows them to monitor density and roll integrity closely. The result is a pre roll that behaves like it was rolled with intention, not just fed through a machine.
We also talked some of the different strains used in their prerolls. Some cultivars retain strong terpene identity even after processing. Others lose nuance quickly.
That matters when you are building a strain lineup that reflects indoor quality instead of just THC percentage. You cannot preserve strain identity if you treat every cultivar the same.
The truth is, most consumers will never ask how a brand grinds their flower. They will judge by experience.
Does it burn evenly.
Does it taste clean.
Does it hit the way the strain should.
Behind those outcomes are production choices. Grinding 100 grams at a time is slower. It requires more oversight. It demands tighter quality control. It is not the fastest way to push units out the door.
But it is one of the cleanest ways to protect product integrity.
In a market like California, where consumers have dozens of prerolled joint options at every price point, integrity is what differentiates brands long term.
The conversation with Sunset Connect made something clear, their approach to pre rolls is deliberate.
It is something you taste when you light the joint and something you taste when you exhale.
If you have not checked out the full episode yet, tap in to hear the full breakdown of their process, strain selection, and what it really takes to build a pre roll brand in today’s market.
