For cannabis dispensaries, video can create trust and attract a broader audience on social media. But with constantly evolving platform guidelines, cannabis brands face serious challenges when trying to connect with their audience. Many dispensaries lean on holiday fliers, daily deal graphics, and budtender-created content, but finding the time, team, and strategy that produces revenue-driving results is tough. ​​To truly succeed on social media, dispensaries must engage with their core customer base and comply with ever-changing platform regulations.

According to a 2020 Sprout Social data, 70% of consumers feel more connected to brands that engage with them on social media. 

What is the catch? You need to engage in the right way. 

The Winning Combo on Social Media is Compliance and Community

Marketing cannabis on social media is about building a community, staying compliant within the platform and your local regulations, and connecting emotionally with your audience. 

The team at Seedless Media stresses the importance of community building, leveraging data-driven strategies that go beyond product promotion. The reality for today’s society is that customers want real connections, entertainment, and education on social media. 

Seedless can manage your social media content creation as well as help you to communicate and engage with your audience in meaningful ways.  

Success on social media looks different for everyone, but a true constant is that companies have to build strategies that create real connections and authentic conversation. Getting customers to comment or message you, or generating content about your dispensary, all of that drives customer loyalty and engagement.

Seedless Media’s Engagement Strategy

Seedless monitors a variety of key metrics on social media that help brands gain maximum visibility. Alongside classic engagement like comments, likes, follows, and reposts, organic growth strategies that utilize original videos, photos, and graphics are vital in keeping your brand visible. SM focuses on creating content and engagement through genuine conversations that help you stay connected with your customers. 

People always talk about organic growth and posting at peak times is one of the ways that you can increase the likelihood that your content gets seen by the largest possible audience. 

At Seedless, they’ll track when your audience is most active and post during those peak times for maximum reach. You’ll get more out of each post, driving engagement without increasing spend on ads. 

Timing is important because there are specific times of each day where more people are shopping. Combining the proper timing with educational content builds trust, and trust leads to conversions. 

Seedless Media creates the right content, for the right people, and deploys it at the right time.

Seedless Media Success Stories

Seedless Media helps cannabis brands achieve real growth. For instance, by sticking to an 80% educational and 20% promotional content strategy, they’ve helped clients avoid shadow bans while maintaining visibility. 

Brands like Astria Farm saw a 429% boost in organic website traffic through tailored SEO strategies and compliant content creation. This led to $17,000+ increase in monthly sales and a stronger presence in national markets. 

Staying compliant while maintaining visibility requires a balanced strategy. 

Influencer marketing offers an effective way to avoid direct promotion, while cannabis-friendly platforms like Leafly and Weedmaps offer more targeted approaches to listing and advertising. 

The key to staying in front of your customers on social media is finding out where they’re spending their time at. Seedless Media helps cannabis businesses build meaningful connections, stay compliant, and grow their customer base.