In 2018, it was reported that the music industry generated more than $40B worth of revenue. A healthy percentage of that $40 billion was thanks to the sales of branded merchandise. Things like shirts, hoodies, hats, sweats, custom socks, stickers, and posters have all traditionally dominated the merchandise side of the music industry, but times are quickly changing. Music artists and celebrities are now selling CBD and legal cannabis at stores all over the United States.
Over the last few years, more branded products have become available to artists. We’ve seen artists elevate their presence by creating custom backpacks, USB drives, skateboards, pop sockets, and now that cannabis is legal in numerous states, branded weed. We’ve already seen music artists such as Berner, Nipsey Hussle, The Game, Shavo from System of a Down, Post Malone, Snoop Dogg, and Wiz Khalifa all enter the legal recreational cannabis market in various states. Only a select few actually offer products in multiple states, but their brands already attract international attention. Selling CBD opens up even more doors than just offering cannabis.
California, Colorado, Nevada, and Washington State already feature a decent selection of celebrity-infused brands. Cannabis legalization is already being worked into everyday life in more than 10 states which means it is guaranteed that more music artists will enter the industry and continue rolling out new products and brands. Now is the time to join the wave and build a brand that includes traditional merchandise plus a custom line of CBD products.
Pre-rolled joints, smokeable flower, infused drinks, and edibles, are all popular CBD products that can sell through a basic website. As long as your site has the right e-commerce capabilities and you have a merchant service provider that has proven success with CBD or cannabis, creating a variety of custom products is legitimately within reach.
Although the weed industry has been described as “too difficult” to navigate, CBD, on the other hand, isn’t nearly as troublesome. If you’re really setting trends, selling CBD or setting up some kind of licensing deal with a legal cannabis farm makes a lot of sense. Don’t be the brand to sit back and watch other people do cool shit. Reach out today and let’s talk about getting you set up with your own CBD products.
To learn more about selling CBD, reach out to our team using the links below and we’ll help you get started. We’ve partnered with Soulshine and Seed Science to help bridge the gap between the world of music, cannabis, and CBD.
