September 23, 2024 – Phoenix, AZ– Seedless Media, the cannabis industry’s premier full-service marketing agency specializing in SEO, programmatic ads, Google Ad Campaigns, cannabis text messaging, email, and social media, is excited to share details surrounding their strategies for understanding cannabis customers and growing revenue in Q4.
According to Steve Knapp, CEO of Seedless Media, “Cannabis retailers looking to maximize their revenue in today’s competitive market must prioritize understanding their customers on a deeper level. By leveraging data-driven insights into customer segmentation, demographics, buying habits, and preferences, cannabis brands can refine their strategies, boost sales, and build lasting customer loyalty. Q4 is not the time to take your foot off the gas, but rather triple down on curating the right promotions and offerings as we go through the next three months of the holiday season. ”
In an industry where regulations and market trends evolve rapidly, understanding the unique needs and desires of the cannabis consumer is essential for growth. Cannabis retailers who integrate advanced marketing tools, consumer data analytics, and personalized outreach are already seeing notable revenue increases and stronger brand-customer relationships.
A key aspect of this data is understanding the ramifications of not participating in these natural sociological trends that can lead to more than 250% increase in new customers. Not participating in the holiday sales trends guarantees your competitors growing market share and capturing many new customers.
Whether it’s curated holiday promotions, or differentiating between medicinal and recreational users, or understanding age, gender, and location preferences, the most successful cannabis brands know exactly who their customers are and how to reach them effectively.
Retailers who are constantly growing revenue specifically tailor deals, discounts, bundles, promotions, and product offerings based on the season, holiday, sporting event, major trend, etc.
“Data is the key to unlocking growth,” said Steve Knapp, CEO of Seedless Media. “Cannabis retailers and their marketing teams must be in sync when it comes to understanding who their customers are. While business owners should focus on overall customer behavior and buying trends, marketing teams need to dive deeper into segmentation, creating personalized experiences for different demographic groups. This alignment leads to increased engagement, better conversion rates, and more repeat customers.”
Seedless Media’s expertise in revenue-driving programmatic geo targeting, SEO, and SMS cannabis text message marketing, provides retailers with the tools they need to accurately target and communicate with their audience.
Seedless Media SEO Optimization Case Study Graphic
From identifying a customer’s purchasing power to their preferred products and consumption methods, these insights help brands craft the perfect message for the right customer at the right time.
To truly increase revenue, cannabis retailers must use data to fuel their entire business strategy, including:
- Customer Segmentation: Identifying the unique needs of your audience to deliver personalized promotions and messaging. Whether it’s frequent buyers, occasional users, or first-time visitors, understanding these segments allows for better targeting and higher conversion rates.
- Demographic Insights: Diving into age, gender, location, and even purchase history to shape more meaningful interactions. Knowing that different groups prefer specific products or price points helps create better product suggestions and offers that drive sales.
- Loyalty Programs: Creating customer loyalty through personalized offers that resonate with individual consumers. Data allows you to know which customers are more likely to return and which offers will drive them back to your store.
Elijah Cleary, Customer Success Specialist of Seedless Media, echoed this sentiment.
“Knowing your customer is one of the most powerful assets any business can have. When cannabis retailers invest in understanding who they serve, they’re able to connect in a way that’s not just transactional but personal. This connection leads to trust, and that trust drives long-term success. When we use the right information to make designs for ads, or choose the right words for call to actions, the results typically grow and become more efficient over time.”
For cannabis retailers ready to unlock the full potential of their customer data and elevate their revenue, now is the time to embrace a more personalized data-driven approach.
Interested in learning how to use customer insights to drive your business forward?
Reach out to Steve Knapp via email at steve@Seedless.media.
About Seedless Media
Seedless Media is a full-service marketing agency that specializes in helping cannabis brands grow. From SEO and display advertising to email and text message marketing, Seedless Media is here to help cannabis brands drive new revenue. Learn more at Seedless.Media.
