Rolling Loud, the world’s largest hip-hop festival, and The Flowery, Florida’s premier cannabis brand, recently announced the launch of a first-of-its-kind collaboration: LOUD. This innovative partnership celebrates RL Miami’s 10th anniversary and brings together exclusive cannabis products and cultural impact, honoring the grassroots origins of both brands in Miami.
A Natural Synergy Between Music and Cannabis
This festival has been a trailblazer in hip-hop culture, hosting iconic artists like Future, Travis Scott, and Playboi Carti, who headline this past weekend’s Miami festival at Hard Rock Stadium.
Meanwhile, The Flowery has cemented its status as Florida’s cannabis quality leader, known for its unwavering commitment to premium products and community-driven values. The collaboration between these two South Florida titans is a celebration of shared roots, a love for culture, and a mutual rise to becoming industry leaders.
Elad Kohen, founder and CEO of The Flowery, shared his excitement about the partnership,
“The Flowery is rooted in community and culture, and our partnership with Rolling Loud is a natural mix and creates perfect synergy. Both companies are born and raised in South Florida and really live and breathe its mission and culture. We’re honored to celebrate Rolling Loud’s 10-year anniversary in our hometown of Miami. The collaboration is LOUD in every way.”
Introducing LOUD: Exclusive Strains and Products
The inaugural launch of LOUD includes two exclusive products crafted from the Blue Nerdz strain, which was pheno-hunted and carefully selected by both RL’s team and The Flowery for this collaboration.
Here’s what to expect:
LOUD ‘Blue Nerdz’: A groundbreaking 7-gram hand-roll, the first of its kind in the U.S. With only 1,000 units available for this initial drop, this product is set to be a collector’s item among cannabis enthusiasts and music lovers alike.
LOUD Flower ‘Blue Nerdz’: Premium eighths of meticulously curated flower, showcasing the quality and craftsmanship that The Flowery is known for.
Starting December 13, these products are available at all of The Flowery’s retail stores and online for delivery across Florida.
Celebrating Culture with Limited-Edition Merch
The LOUD experience isn’t just about cannabis—it’s about celebrating culture and community. Limited-edition merchandise designed by local creative Poor Parker, known for unique one-of-one designs, was available on-site at last weekend’s festival. Attendees were abe to watch Poor Parker sew original patches into merch live, adding a personalized and exclusive touch to commemorate the partnership. This activation underscored both brands’ commitment to supporting local artists and fostering a sense of community.
Educating the Music Festival Audience
In addition to introducing LOUD products, the collaboration aims to elevate cannabis culture by educating Rolling Loud’s massive audience about the plant and its potential. The Flowery’s team provided information on obtaining medical cards in Florida, empowering fans to access not only LOUD but also The Flowery’s full portfolio of premium products. These include offerings from top-tier brands such as 710 Labs, Preferred Gardens, Runtz, Super Dope, Wizard Treez, Backpack Boyz, and more.
This focus on education aligns with The Flowery’s mission to enhance understanding and appreciation of cannabis while setting the bar for quality in the industry.
“We want to reach Rolling Loud’s audience with not just great products, but also with knowledge about how to navigate the cannabis space responsibly and legally,” Kohen added.
Miami Roots and Global Reach
Both RL and The Flowery started as grassroots operations in South Florida and have since grown into cultural leaders in their respective industries. Rolling Loud, founded in 2015, has become a global phenomenon, hosting festivals in cities around the world while maintaining its Miami essence. Similarly, The Flowery has remained committed to its local community while setting new standards for cannabis excellence statewide.
The launch of LOUD marks a natural evolution for both brands, further intertwining the worlds of cannabis and music. This collaboration not only celebrates their shared Miami roots but also highlights their ability to influence and shape culture on a broader scale.
Where to Find LOUD
For those eager to explore LOUD, products will be available starting December 13 at The Flowery’s retail locations and online at their website, offering statewide delivery in Florida. Festival-goers were able to also stop by The Flowery’s activation space at the festival to purchase limited-edition merch and learn more about this exciting collaboration.
Looking Ahead
This partnership sets the stage for future collaborations that merge music, cannabis, and culture in innovative ways. As the cannabis industry continues to grow, partnerships like these demonstrate the potential for creative crossovers that resonate deeply with fans and consumers alike.
For more information about LOUD, visit The Flowery’s website and follow them on Instagram at @floweryflorida.
Stay updated by visiting rollingloud.com/miami2024 and following on Instagram.
