Rick Ross and Meek Mill dropped their collab album, “Too Good to be True.” The timing couldn’t have been better, coinciding with the busiest and most exciting time of the year, the 4th quarter.
The album sounds like a classic Maybach Music Group project. The production sounds like something you’d want to be listening to while you’re riding in the back of a Maybach. Smoking on some rolled up RMR.
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“Too Good to be True” Album Features
Spanning 17 tracks, “Too Good to be True” boasts notable guest appearances from artists such as Wale, Jeremih, Future, and Vory. Meek and Rick Ross let fans know they were on their way when they dropped Shaq & Kobe as their first single from the project. Upon the full release of the project, Shaq and Damian Lillard were added on the remix. This remix brought an extra layer of collaboration to the album, enhancing the overall listening excitement for fans.
The 6th track, “Dead Last,” has a real East Coast Hip-Hop feel to it with a verse from Fabolous. Teyana Taylor also features on the project. It feels like a unique and valuable contribution, especially as her focus has evolved away from the spotlight. Teyana actively contributes behind the scenes, lending her talents to creative direction and choreography for renowned artists.
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Evolving Music Industry
The Strategic Brilliance of Rick Ross and Meek Mill
In the current era, maintaining relevance in the music industry can be challenging. Fans often swiftly move onto the next big thing. Luckily for Rozay and Meek, they’ve built a genuine fan base over the years that will always be excited to support their work. The way these business moguls have buttoned up their paperwork, they don’t need help from major labels to get streams and make money from their music.
Stream numbers for “Too Good to be True,” might seem underwhelming to casual observers. Those versed in business recognize that Rick Ross and Meek Mill have structured their affairs in a way that guarantees satisfaction, with the revenue primarily circulating within their own team.
Final Thoughts
While I did enjoy the project, I have to admit that the 17-song length felt a bit overwhelming. In my opinion, condensing the album into an EP might have provided a more concise and enjoyable listening experience.
I also couldn’t help but think that a feature from Blxst could’ve freshened this project up. Maybe give it an extra hint of flavor given my California bias. Aside from that, as an MMG fan, I’m very pleased with “Too Good to be True.” Ross and Meek know exactly what pitches they’re going to swing at and you can’t be mad at them for that. There’s an appreciation for that level of consistency.
