Revelry NYC 2025 is what every New York cannabis customer and industry person should be searching starting today. The reason? On The Revel is taking over Lower Manhattan this September with two powerful back-to-back events that cement New York as the cannabis capital of the East Coast. These gatherings from OTR have become the city’s cornerstone for cannabis business, networking, and cultural celebration.
On Friday, September 12, the Revelry Buyers Club 2025 brings together licensed retailers, product brands, and operators for a private day of deal-making and industry connection.
On Saturday, September 13, the doors swing wide open for the Revelry Festival New York 2025 at Pier 36, where music, comedy, panels, and over 200 New York cannabis brands showcase the culture to the public.
Unfortunately RespectMyRegion won’t be in the building, but damn I’d be lying if I said I didn’t have some serious FOMO for this one. On The Revel has really leveled up for these two events folks.
Revelry Buyers Club 2025 — September 12
Friday’s Buyers Club is invite-only and intentionally focused. With over 350 New York retailers in attendance, the day is designed to drive meaningful business outcomes. According to past Revelry organizers, nearly 90% of attendees are buyers, which makes the floor the most concentrated gathering of licensed operators in the state.
Brands use this day to connect directly with dispensary decision-makers, set up distribution agreements, and build long-term partnerships. Retailers use it to streamline product discovery, sampling, and vetting, saving time and bringing fresh offerings to their stores. Exhibitors gain the benefit of early access to relationships before the festival crowd arrives the next day.
For ancillary businesses and sponsors, the Buyers Club offers a high-impact opportunity to get in front of executives who shape how the New York cannabis market moves. It is the ultimate networking environment—focused, intentional, and built for action.
Revelry Festival New York 2025 — September 13
The following day, Revelry Festival transforms Pier 36 into the city’s epicenter of cannabis culture. With more than 200 New York cannabis brands, a diverse lineup of performers, and thought-provoking conversations, it’s a festival that feels as big and dynamic as the city itself.
The Lineup
- Phony Ppl – Brooklyn’s beloved fusion of soul, funk, and hip-hop.
- Angel & Dren – Bronx-born twins who bring together sound, style, and nightlife energy.
- Dos Flakos – a high-energy duo delivering genre-blending New York fire.
Cultural leaders round out the program:
- Black Thought, legendary hip-hop voice and cultural icon.
- Scottie Beam, a media powerhouse bringing truth and representation.
- Eagle Witt, comedian with sharp, real New York perspective.
- Chef Nikki, culinary storyteller, serving as host and interviewer.
With live sets, panels, and conversations, the festival captures the full spectrum of New York cannabis culture—from legacy to legal, from community to creativity.
How to Get the Most Out of Revelry NYC 2025
For brands, Friday is the ultimate day to secure distribution. Come prepared with product samples, wholesale pricing, and the ability to tell your story quickly. Saturday is about building brand love among consumers—activations, education, and creative storytelling are key.
For retailers, Buyers Club offers a one-stop shop to preview the state’s top brands, discover emerging players, and prepare Q4 and Q1 menus. The efficiency of meeting hundreds of potential partners in one place makes it invaluable.
For sponsors and service providers, both days matter. Friday concentrates executives and buyers, while Saturday builds visibility with the broader community. Activations, on-site offers, and follow-up strategies can convert attention into long-term partnerships.
For creators and media, the two-day structure is a content goldmine. Friday provides interviews with founders, coverage of packaging and innovation, and B2B storytelling. Saturday brings fan reactions, live sets, and exhibitor activations that translate perfectly into social and editorial content.
Tickets, Passes, and Venue
- Industry Passes (Friday, Sept 12): Designed for operators, leaders, and decision-makers. Includes access to Buyers Club networking and early access to Saturday exhibitors. Pricing begins at $250.
- Festival Passes (Saturday, Sept 13): Open to the public, 21+ only. Includes live music, cultural panels, comedy, and access to 200+ brand showcases.
- Venue: Both events are hosted at Pier 36 in Lower Manhattan, a spacious waterfront setting that embodies New York’s energy.
- Hotels: Discounted rates are available through Revelry’s official Crewfare partnership.
Why NYC Is the Center of Cannabis Culture
New York is not just another cannabis market—it is a global trendsetter. Decisions made here ripple nationally and internationally, and events like Revelry NYC 2025 amplify that influence. By balancing B2B opportunities with consumer-facing celebration, On The Revel ensures that both industry growth and cultural expression thrive.
Since 2016, the company has curated spaces that emphasize inclusivity, representation, and authentic pathways for both emerging and established operators. In 2025, Revelry continues to raise the bar, proving why New York stands as the epicenter of cannabis innovation and culture.
For tickets, passes, exhibitor info, and hotel deals, head to the official Revelry site here.
