California-based Punch Edibles launched its first chocolate bar in 2013. Designed as a tasty alternative to high-calorie edibles, Punch Edibles created its original low-calorie, high potency chocolate line specifically for health-minded individuals in the wellness and fitness communities.
Most edible brands cater to the novice user, but Punch Edibles provides an alternative for the “true consumer.” Punch offered options for patients seeking higher THC content without smoking. A product for those who have a high tolerance. In keeping with the brand name, their chocolate bars are heavyweights packing a big punch in each square.
What originally started as a side gig, eventually skyrocketed when the brand discovered a market gap. People wanted higher potency cannabis foods. Co-founder Samantha Czubiak shed light on how the company began. She shared that “our founders were looking for a small, calorically appropriate edible that was suitable for the wellness and workout communities. For the crew, it was counterintuitive to eat a large, sugar-filled edible just to get your medicine. After playing around with chocolates, in their parent’s kitchens, they knew chocolate would be the best vessel to mask the strong taste of the THC. They were able to get a large dose (225mg to be exact) into a small chocolate square, hence the name Punch!”
Punch began as a medical cannabis brand that put patients first but later restructured its products and business model after recreational legalization required regulatory transitions. The founders shared that they “had to adjust everything we were used to in order to comply with new regulations. Our chocolates used to be 225mg and we had to adjust our flagship product to a 90mg which involved rebranding, new packaging, etc.”
So how do they pack so much THC into a small chocolate square without sacrificing the flavor?
Punch Edibles crafts their chocolate bars using a cannabis distillate. This potent form of marijuana allows them to produce high dose chocolates without overpowering the delectable flavor of chocolate itself. Each bite tastes like pure creamy chocolate without any of that bitter earthiness that sometimes can be identified in other edibles.
Product Innovation
Punch’s First Ever THC Infused Malt Balls
Eight years after launching its original product, Punch introduces a new line of classic childhood candy with a grown-up twist. Unlike anything else on the California market, cannabis-infused Malt Balls from Punch contain a memorably crunchy, malty center that is paired wonderfully with a creamy, chocolaty coating. The entire experience brings us back to our childhood.
Malt Balls are available in your choice of classic milk chocolate, dark chocolate mocha, cookies ‘n cream, peanut butter, and strawberry white chocolate. With five flavors and 9 grams THC in each malt ball, these featherweights can still please the connoisseur with a one-two punch, but the lower individual dose means novice consumers can enjoy them too.
Punch Bar Cookie Delights
Delicious, Delectable, Delightful
One of the newer cannabis-infused, half-cookie, half-chocolate bar, Cookie Delight Punch Bar is now officially available in five flavors. RMR’s Joey (@JoeyJayping) has tried samples of the Milk Chocolate with Vanilla Cookie and can confirm that these are super delicious.
Other flavors include White Chocolate with Chocolate Cookie, Dark Chocolate Mint with Chocolate Cookie, Milk Chocolate with Vanilla Cookie, Dark Chocolate with Vanilla Cookie, and Milk Chocolate with Vanilla Cookie.
The cookie bars weigh in at a total of 90 mg THC, with a standard recommended serving size of 10 mg. These items have already received lots of positive feedback, so look for more dispensaries to stock these new hybrid treats in the near future.
The Original Punch Bar
The classic chocolate bar that kicked off Punch Edibles is now available in a more manageable dose. Each conveniently-sized Punch bar offers nine tasty 10 mg chocolate squares. We’ve found this to fit into a great spot in the market with easy, controlled doses.
The PunchBar roots run so deep it’s evolved into five seprate lines including: Combo, Originals, Cream, Sugar-Free, and Cookie Delights. These product categorys are completely seprate from thier other lines, the Fruit Snack and newly released Malt Balls.
Available in a variety of yummy flavors, with the most popular being the infused White Chocolate Strawberry Cheesecake bar.
The Future of Punch
Building a successful business during the ever change of legalization is a difficult road. In a crowded category like edibles, it’s always great to see a company like Punch Edibles stand out while putting cultural heritage first.
Reviewing the company’s history, the group says “There have been so many ups and downs in our time running Punch. A few highlights have been winning first place best edible at High Times in 2016, purchasing our first commercial property, and finally receiving our cannabis licenses that we worked so hard for!”
Six different Punch products, including 30 various iterations on chocolate bars and the brand new Malt Balls, are available at hundreds of dispensaries throughout California, as well 10 product SKU’s in Oklahoma. Outside of edibles, the brand has been bringing solventless rosin to the California marekt as well. With an ongoing expansion into a new state like Oklahoma, new products in development, and plans for continuing growth, the California-based company is working to push the brand forward and stay at the forefront of the industry. Additionally, Punch holds a type 6 cannabis manufacturing and distribution license. Punch Distribution currently represents Dr. Norms Cookies, Dr. Kerklaan topicals & Tempo crackers.
Learn more about the company at their website here, or let Punch Edibles know what you think on Instagram, Facebook, Twitter, and YouTube.
