When it comes to merging cannabis, culture, and creativity, few people embody the lifestyle quite like Action Bronson. The rapper, chef, painter, writer, and all-around tastemaker has built his reputation by unapologetically living through his passions. Spitting bars, cooking up gourmet plates, or taking the perfect dab among some of those passions. Now, Bronson is officially linking with Puffco to champion the brand’s new Proxy vaporizer.
Bronson’s relationship with Puffco isn’t new. He’s been spotted using their products for years and has been a consistent presence at Puffcon, the company’s annual cannabis block party in Los Angeles.
His performances and pop-ups have always felt like a cultural meeting point for food, art, and hash. Making him the official ambassador for the new Proxy doesn’t feel like a marketing stunt—it feels like a natural evolution.
A Natural Collaboration: Puffco’s New Proxy x Action Bronson
As Bronson put it himself, the device is “a marvel in modern technology… It does something beautiful to the hash, warming it up to a situation where you capture the best flavor.” For someone who treats cannabis as a sensory extension of art, it’s the kind of praise that carries weight.
The Next Generation of Proxy
The new Proxy is Puffco’s most versatile modular vaporizer yet, and it comes dressed in sleek Onyx and Haze colorways. Beyond the aesthetics, Puffco has doubled down on performance: an upgraded 3D Chamber delivers bigger hits with richer flavor, while a longer-lasting battery keeps sessions running without interruption.
Perhaps the biggest leap forward is the integration of the Puffco Connect App.
For the first time, Proxy users can fine-tune their experience—adjusting temperature, session length, vapor density, and even LED mood lighting—all from their phone. It’s a mix of ritual and personalization that redefines what a modern dab device can be.
Bronson Brings Flavor to Puffcon 2025
To celebrate, Bronson is curating a Fck, That’s Delicious*-inspired pop-up restaurant at Puffcon 2025 in Los Angeles on October 4–5. Expect bold dishes, heavy flavors, and plenty of that unmistakable Bronson energy woven into the menu.
It’s a perfect showcase of how Puffco’s devices fit into his world—just as essential in the kitchen as they are in the studio or art space.
For Puffco, working with Bronson is more than an endorsement.
Founder and CEO Roger Volodarsky explained it best: “Partnering with Action, who has been both an authentic fan of the Proxy and cultural tastemaker for years, is a natural fit. He embodies the creativity, passion, and refinement that inspire us to keep pushing the limits of what’s possible.”
With Bronson as the face of the new Proxy, Puffco is no longer marketing a product—they’re anchoring themselves in the cultural conversation around cannabis.
One Device, Endless Experiences
Out of the box, the new Proxy remains intuitive and simple. But for those who want to dive deeper, its modular nature and app connectivity open up nearly endless possibilities. Alongside the device, Puffco is also rolling out new glass accessories—the Wizard and the Bub—both available in matching Onyx and Haze.
The launch sets a new standard for what a modular vaporizer can deliver: stronger performance, customizable flavor, and a lower price point than many expected. In true Puffco fashion, it blends high design with grassroots accessibility.
Pairing Action Bronson with Puffco’s new Proxy feels less like a brand deal and more like a cultural statement. Both stand at the intersection of cannabis innovation and lifestyle, elevating the ritual while keeping it rooted in authenticity.
If you’re heading to Puffcon this fall or just looking to upgrade your sessions at home, the new Proxy represents a next-gen step forward in concentrate consumption—and Bronson’s stamp of approval only adds to its weight.
The Proxy kit, along with the Wizard and Bub accessories, is available now worldwide at puffco.com and select retailers.
