Walking up to the Michelob Ultra arena for NVIDIA’s Keynote, one would have thought CEO Jensen Huang was Taylor Swift. Some CES attendees were reportedly sitting in the hallway 4 hours prior to the doors opening to reserve their place in Huang’s visions for the future.
Huang delivered a keynote that underscored the company’s pivotal role in advancing artificial intelligence (AI) and graphics technology. The presentation introduced a series of innovations poised to influence various sectors, from gaming to autonomous machines.
Introduction of the GeForce RTX 50-Series
Huang unveiled the GeForce RTX 50-series graphics cards, based on the new Blackwell architecture. This lineup includes the RTX 5070, RTX 5070 Ti, RTX 5080, and the flagship RTX 5090. Notably, the RTX 5070 offers performance comparable to the previous generation’s RTX 4090 but at a more accessible price point of $549. The RTX 5090 is priced at $1,999.
These GPUs are equipped with GDDR7 memory, enhancing power efficiency and performance. A standout feature is DLSS 4, NVIDIA’s latest AI-driven technology that generates multiple frames per rendered frame, significantly boosting gaming performance and visual fidelity.
Advancements in AI and Autonomous Systems
Emphasizing the shift towards “agentic AI,” Huang introduced NVIDIA’s Cosmos platform. This platform provides synthetic data crucial for developing autonomous machines, including self-driving cars and humanoid robots. Early adopters of this technology include industry leaders such as Uber, Toyota, Aurora, and Continental. Additionally, NVIDIA presented blueprints for agentic AI to automate enterprise tasks and announced upgrades to the Omniverse platform, enhancing collaborative 3D design and simulation capabilities.
Advancements in AI and Autonomous Systems
Emphasizing the shift towards “agentic AI,” Huang introduced NVIDIA’s Cosmos platform. This platform provides synthetic data crucial for developing autonomous machines, including self-driving cars and humanoid robots. Early adopters of this technology include industry leaders such as Uber, Toyota, Aurora, and Continental. Additionally, NVIDIA presented blueprints for agentic AI to automate enterprise tasks and announced upgrades to the Omniverse platform, enhancing collaborative 3D design and simulation capabilities.
Project Digits: AI Research PC
One of Huang’s most prized product unveils was introducing NVIDIA Project Digits, (Deep Learning GPU Training System). DIGITS is a high-end AI research PC powered by the Grace Blackwell Superchip. This system is designed to meet the demanding needs of AI researchers and developers, providing robust computational capabilities for complex AI model training and inference tasks. Project Digits is expected to be available starting at $3,000, with availability slated for May.
Partnership with Toyota
A significant highlight of the keynote was the announcement that Toyota Motor will utilize NVIDIA’s autonomous driving AI products in its next-generation vehicles. This collaboration aims to enhance the capabilities of Toyota’s self-driving cars, integrating NVIDIA’s advanced AI technologies to improve safety and efficiency. Following this announcement, Toyota’s shares increased by 3.9%, reflecting market optimism about the partnership’s potential impact on the automotive industry.
Jensen Huang’s keynote at CES 2025 highlighted NVIDIA’s commitment to pushing the boundaries of AI and graphics technology. He ended the night with a bit of nostalgia showing how far NVIDIA and the world around them has changed. The introduction of the GeForce RTX 50-series (laptops), advancements in autonomous systems through the Cosmos platform, and strategic partnerships with industry leaders like Toyota underscore NVIDIA’s influential role in shaping the future of technology across multiple sectors.
For those interested in viewing the full keynote, it is available on NVIDIA’s official YouTube channel.
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