If you’ve spent any real time in New York dispensaries over the last two years, you already know the name MFNY. You see it in the fridge. You see it in the concentrate case. You hear budtenders mention it when someone asks for something flavorful, something clean, something that actually feels like the plant instead of just a THC number.
After sitting down recently with Ian Dyche, Head of Operations at MFNY, for a New York Cannabis Edition episode of the Respect My Region podcast, one thing became clear, this brand is not chasing hype. They are building one of the most dialed in live resin programs in the state.
And right now, if you care about live resin in New York, MFNY is setting the standard.
What Makes MFNY Different in the New York Cannabis Market
New York’s adult use market has been chaotic. Slow licensing rollouts. Supply chain bottlenecks. Pricing pressure. MSOs pushing scale. Smaller brands fighting to stay consistent while navigating compliance.
MFNY took a different lane. From the beginning, they focused on fresh frozen material and live resin extraction as their core identity. Not distillate with added terpenes. Not white label shortcuts. Not inflated marketing claims.
Live resin only works when the flower is harvested, frozen immediately, and processed in a way that preserves the terpene profile. That requires coordination between cultivation and extraction. It requires discipline.
On the podcast, Ian walked through that process in detail, explaining how operational precision is the backbone of their product quality. It’s not just about running hydrocarbon extraction. It’s about understanding how each strain behaves, how it yields, how it expresses under pressure and temperature.
That level of operational clarity is rare in a new market.
Why Live Resin Only
There’s still confusion in the consumer space between distillate and live resin. A lot of customers see a vape cartridge and assume it’s all the same.
It’s not.
Distillate strips the plant down to isolated THC and then reintroduces terpenes later. Live resin preserves the full spectrum of cannabinoids and terpenes from fresh frozen flower. That difference shows up in flavor, aroma, and overall effect.
MFNY has leaned into that educational component. They’re not just selling cartridges and dabs. They’re pushing the idea that New York consumers deserve access to high terpene, strain specific products that actually reflect the genetics.
On our episode, Ian made it clear, their goal is not to win the race to the bottom on price. It’s to build a reputation for consistency.
The MFNY Live Resin Vape Line
Walk into a licensed New York dispensary and you’ll typically see MFNY’s live resin vape cartridges front and center. Their hardware is sleek, minimal, and built to preserve oil integrity. But what separates them is what’s inside the cart.
Strain specific live resin.
You taste the cultivar. You smell it the moment you crack the packaging. The oil pulls smooth.
From fruity sativa dominant options to heavy, gassy indica leaning strains, MFNY’s catalog reflects a real understanding of what New York consumers are asking for. And because they’re working with fresh frozen material, the terpene expression feels closer to a jar of flower than to a generic vape pen.

MFNY isn’t just a vape brand though. Their live resin concentrates, including badder and other extract forms, have quietly built a cult following among concentrate users in the state.
New York’s concentrate culture is still developing compared to legacy West Coast markets, but the demand is there. Consumers who are used to high quality resin and rosin in states like California and Colorado are expecting similar standards in New York.
MFNY understands that expectation. On the podcast, we talked about the challenges of building a concentrate brand in a regulated environment that’s still finding its rhythm. Testing protocols, packaging compliance, limited cultivation supply, all of it impacts what can be brought to market.
Despite that, MFNY has managed to keep their product consistent thanks to their own cultivation and methods.
Their live resin badder maintains texture. Their terpene content doesn’t feel muted. The experience feels executed perfectly.
MFNY’s Live Resin Infused Pre-Rolls Deserve Their Own Lane
A lot of infused pre-rolls in legal markets are built to mask weak flower.
Let’s be honest.
Low tier biomass gets rolled up, distillate gets injected, artificial terpenes get added, and suddenly it’s labeled “premium infused.” High THC number, flashy packaging, harsh smoke.
That’s not what MFNY is doing.
MFNY’s pre-roll program reflects the same philosophy as their concentrates, fresh frozen input, strain integrity, and solvent based extraction done properly.

When they infuse a pre-roll with live resin, it’s not about spiking potency. It’s about amplifying the strain’s terpene profile and overall experience.
On our podcast episode, Ian talked about how important input material is across every SKU, not just vapes and dabs. That mindset carries over into their infused joints. If the base flower isn’t solid, the infusion won’t save it.
And that’s where MFNY separates itself. There’s a real difference between a distillate infused pre-roll and a live resin infused one. Distillate infusion usually gives you a sharp, linear high. It’s potent, sure, but it often feels one dimensional. The flavor can taste generic or artificially sweet.
Live resin infusion preserves the original terpene structure of the cultivar. That means when you light it up, you’re tasting something closer to the actual strain, not a reassembled version of it.
MFNY’s infused pre-rolls tend to burn slower, taste cleaner, and deliver a more layered effect. You feel the head change, then the body settles in. The flavor profile evolves as the joint burns.
Pre-rolls are one of the most inconsistent categories in cannabis. Too tight, they won’t pull. Too loose, they canoe. Poor grind, uneven burn. Bad oil distribution, harsh hits halfway through.
If a brand is serious about pre-rolls, you can tell quickly.
MFNY approaches their pre-rolls with operational control. Even grind consistency, proper resin distribution, packaging that protects the joint instead of letting it dry out.
Again, this goes back to what Ian emphasizes in our conversation, systems over shortcuts. The same SOP driven mindset that governs their extraction lab applies to how their infused pre-rolls are produced.
MFNY Gummies, Not Just Another 100mg Pack
New York’s edible market is crowded with basic distillate gummies. Bright colors. Simple fruit flavors. Straight THC. Clean, predictable, often flat highs. They work. But they’re not memorable.
MFNY approached gummies the same way they approached live resin, with respect for the plant profile.
Instead of leaning only on isolated THC distillate, MFNY built their gummy program around full spectrum oil. That means cannabinoids and terpenes remain part of the experience. The effect feels closer to flower or live resin than a stripped down edible.

Distillate gummies usually deliver a fast onset, clean head change, and straightforward body effect. They’re efficient. But they can feel one dimensional.
Full spectrum live resin gummies preserve minor cannabinoids and more of the plant’s natural chemistry. That creates what people call the entourage effect. The high often feels more rounded, sometimes more calming, sometimes more strain reflective depending on formulation.
MFNY’s gummies lean into that more layered effect.
On our podcast episode with Ian Dyche, we talked heavily about process, input material, and consistency. That philosophy doesn’t stop at concentrates. When a brand understands extraction at a deep level, that translates directly into edible oil quality.
The oil you put into a gummy determines everything. Flavor. Effect. Aftertaste. Onset curve.
MFNY isn’t cutting corners there.
Texture, Flavor, and Dosing of MFNY Live Resin Gummies
Let’s be real, no one wants a gummy that tastes like chlorophyll. One of the risks of full spectrum edibles is that you can get too much plant flavor if the oil isn’t refined properly. MFNY balances that well.
Their gummies maintain clean fruit forward flavors without overwhelming cannabis aftertaste. The texture is soft but structured, not sticky or overly squishy.
Dosing is consistent. That’s huge in New York’s regulated market where compliance testing is strict and batch variation can kill brand trust. On some days, nothing makes me more upset than an 8mg edible when it should be 10mg!
You take 10mg, you feel 10mg. Not 6mg one day and 14mg the next.
That operational discipline we talked about with Ian shows up here again. You cannot build brand trust in edibles without precision.
MFNY’s Tinctures, Low Flash, High Control
Tinctures are not sexy. They don’t hit like a live resin dab. They don’t move like an infused pre-roll.
They don’t sell themselves with flavor names like gummies. But tinctures are one of the most honest product categories in cannabis.
There’s nowhere to hide. It’s oil, cannabinoids, dosing precision, and effect profile.
And this is where MFNY’s extraction discipline really shows.

If you listened to our recent New York Cannabis Edition episode with Ian Dyche, you heard how much emphasis MFNY puts on process control and preserving plant integrity.
That doesn’t stop at vapes and concentrates. Their tinctures are built around clean, consistent oil, not watered down filler. The focus is on accurate dosing, smooth sublingual absorption, and predictable onset.
Operational Discipline, Not Hype
One thing that stood out in my conversation with Ian was how grounded the approach is. There was no inflated talk about being the biggest. No shortcuts. No dismissing competition. Just process.
Ian’s experience combined with the team they’ve crafted elevates my level of trust for the brand.
And for a live resin brand, reliability is everything. You cannot call yourself premium if one batch tastes incredible and the next one tastes flat.
MFNY seems to understand that long term brand equity is built on repeat experiences, not viral moments. They’re not trying to be everything to everyone. They’re not flooding the market with dozens of SKUs that dilute focus.
They’ve built an incredible company around live resin.
When consumers think of MFNY, they think of strains and terpenes. They think of flavor. They think of great tasting products.
That type of mental positioning is difficult to achieve in a crowded category, especially in vapes, gummies, dabs, and prerolls.
And yet, they’ve done it.
If you’re shopping in New York and looking for a live resin vape or concentrate that actually reflects the plant, MFNY should be on your radar.
Edibles?
Joints?
High potency?
Classic strains?
Newer strains?
They’ve got them all.
After sitting down with Ian Dyche and hearing how seriously they approach operations, it reinforced what the product already suggests.
This isn’t a brand built on shortcuts.
It’s built on fresh frozen material, technical extraction knowledge, and consistency.
This combination is why they’re one of the best brands in New York.
And right now, when it comes to live resin products in New York, this is why MFNY is leading the conversation.


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